content marketing (Tag)

November 15, 2023  |  Social Media Marketing (SMM)

In the ever-evolving landscape of digital marketing, social media has solidified itself as a key platform for engaging with audiences, promoting products and services, and establishing your brand presence. And with the recent surge of Artificial Intelligence (AI)-based tools, it’s tempting for businesses to turn to AI to streamline their social media marketing efforts. However, […]

July 19, 2023  |  Digital Marketing

In the ever-evolving digital landscape, consumers are constantly bombarded with marketing messages. That’s why it’s so important to evaluate not only what you’re saying, but also what platforms you’re using. A well-executed cross-channel content marketing strategy is essential to engage your target audience and cut through the noise effectively.   What is Cross-Channel Content Marketing? […]

May 18, 2022  |  Digital Marketing

It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]

July 22, 2021  |  Web Design & Development

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

May 26, 2021  |  Digital Marketing

Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]

November 12, 2019  |  Search Engine Optimization (SEO)

Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]

June 5, 2019  |  Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is a digital marketing topic that has been shrouded in mystery for as long as it has been around. Businesses know that SEO is important, but they often struggle to understand it and to keep up with SEO trends. PixelPeople specializes in SEO for custom websites, so we see first […]

May 8, 2019  |  Digital Marketing

How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]

November 7, 2018  |  Web Design & Development

Your website is an ongoing project. It’s not a task to check off, but instead a tool to regularly optimize. If your website is difficult to navigate, not secure, or not optimized for SEO, then you’re not putting your best foot forward. Endless competition exists online, so be sure you keep up with industry standards […]

October 17, 2018  |  Digital Marketing

All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]

October 3, 2018  |  Digital Marketing

Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]

September 19, 2018  |  Digital Marketing

If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]