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search engine marketing (Tag)

Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Google Search Console

Google Search Console: A Comprehensive Guide

In the online world, where information is abundant and search engines hold the key, Google Search Console is a crucial tool for website owners, marketing professionals, and SEO enthusiasts. This free platform allows you to analyze, optimize, and enhance your website’s visibility in Google’s search results. Join us as we explore the core of Google […]

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Google My Business

Critical Local SEO Updates To Ensure Your Website Isn’t Lost In The Crowd

Local SEO helps businesses improve their visibility in search engine results pages (SERPs) for relevant local searches, which can lead to more website traffic, more leads, and more sales. It’s a need-to-have in the digital landscape. When your website is well-optimized, you’re able to achieve higher visibility in search results when someone is looking for […]

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SEO - Paid vs Organic Traffic

Organic vs. Paid Marketing: Why Use Both In Your 2022 Marketing Plan

Employing the right methods to target, reach, engage, and convert audiences is paramount to your business growth. With the myriad of online platforms consumers use nowadays, it can be challenging to determine where, when, and how to use the many digital marketing tools available at your fingertips. And with all digital marketing strategies ultimately falling […]

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Retargeting Ads

Recapture Lost Website Traffic With Retargeting Ads

As digital marketing guru Neil Patel says, “Pageviews don’t pay the bills. Purchases do.” If your website has a healthy amount of monthly traffic, but conversions are low, retargeting may be a viable strategy to reel back in some of that lost traffic. Here’s how it works.   How Does Retargeting Work? Retargeting tracks visitors […]

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Optimize for Voice Search

How To Optimize Content For Voice Search

Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]

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SEO Services

3 Crucial SEO Myths to Watch for in 2019

SEO, or Search Engine Optimization, is a digital marketing topic that has been shrouded in mystery for as long as it has been around. Businesses know that SEO is important, but they often struggle to understand it and to keep up with SEO trends. PixelPeople specializes in SEO for custom websites, so we see first […]

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SEO Agency PixelPeople

10 Quick and Valuable Tips for Better SEO

Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]

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Digital Marketing Consultant

3 Ways A Marketing Consultant Can Improve Your Results

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

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Google Partner - Google Apps For Work

Your Partner for All-Things-Google

PixelPeople strives to be the only resource you need for design, development, and marketing needs of all kinds. But let’s face it–we all have to know our strengths, and where to draw the line. We can help you be found in online searches, but we’re not going to build our own search engine. We can […]

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SEO Google Ranking

Google Ranking Factors
That May Surprise You

Google has always kept the details of its ranking algorithms under wraps, causing website owners and SEO gurus to speculate a bit about what to prioritize for optimal SEO results–and the algorithms change over time, to stay relevant, adding to the mystery. There are some obvious SEO steps that pay dividends when you want to […]

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