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email marketing (Tag)

Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Email Marketing - Open Rate

Welcoming New Customers: Best Practices for Email List Onboarding

An email list is essential for engaging with potential customers and nurturing leads. However, the journey isn’t over once someone subscribes to your email list – it’s just the beginning! How you welcome and onboard new subscribers can significantly impact their perception of your brand and their likelihood of staying engaged. Let’s explore some best […]

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Email Marketing Mass Delivery

Mass Email Delivery in 2024:
Adapting to Revised Guidelines from Google and Yahoo

For the past decade or so, email marketing has been a crucial tool for reaching audiences, building customer relationships, and driving conversions. However, with the rise of spam and unsolicited emails, email service providers continuously refine their algorithms and policies to protect users from unwanted content. Recently we’ve seen substantial changes in the regulations governing […]

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Email Marketing Engagement

4 Email Marketing Tips to Increase Engagement in 2021

In the 40 years since email marketing began, it continues to be one of the strongest and most crucial aspects of any company’s marketing plans, and here’s the proof in numbers: 50.7% of customers’ buying decisions are influenced by emails Email has 40% better conversions than social media platforms like Twitter and Facebook Email marketing […]

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Email Marketing Services

Email Marketing Tips for 2017

Email marketing is still a popular and effective way to reach your customers, but strategies do change over time. Here are three important trends to consider, when creating your campaigns for the coming year. Keep it Simple There’s no need to include multiple messages in one email. If you keep each email targeted to one […]

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Digital Marketing

How much should I spend on marketing?

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

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