Get In Touch
In the 40 years since email marketing began, it continues to be one of the strongest and most crucial aspects of any company’s marketing plans, and here’s the proof in numbers:
- 50.7% of customers’ buying decisions are influenced by emails
- Email has 40% better conversions than social media platforms like Twitter and Facebook
- Email marketing return on investment is 4200% ($42 for every $1 spent)
Needless to say, you can’t afford to ignore email marketing as a business owner. However, creating better emails is intimidating — what do you do? Where do you even start?
Here are 4 tips you can use to increase your email list engagement, leading to more clicks, conversions, and loyal customers for your business.
#1 – Use Bolder Colors
Also a web design trend for 2021, using bold colors is a must. Consider how bleak the world has been the past year. Bold color isn’t just an aesthetic right now; it’s a statement. It’s a worldview that focuses on hope. Not only will things be normal again: they’ll be bigger, better, and brighter!
Up to 90% of product assessment is based solely on color. So make sure your colors reflect your brand, and choose colors that are impossible to ignore. This is one of the easiest ways you can make your emails memorable.
#2 – Personalization, Personalization, And More Personalization
However much you may be personalizing right now, consider pushing the envelope. An email’s job to build your audience’s loyalty and trust. How can we expect to foster that kind of relationship when the recipient feels like just another number?
Frankly, you can’t. Further, you can’t afford to use the recipient’s first name and call it a day.
Segment your audience so every single email your prospect receives is highly curated specifically for their needs. Personalize emails based on past purchases, demographics, online behavior, and other golden nuggets of data that can be gleaned from a customer data platform.
Give your audience a way to opt-out of things that don’t interest them, making them feel more confident, making you more trustworthy, and making your email lists more curated.
We could go on forever about personalization alone, but the bottom line is that personalization increases revenue — the more personalization, the better.
#3 – Launch A Re-Engagement Campaign
Retargeting campaigns are crucial for reminding customers who’ve expressed interest in your brand that you’re still there for them. While ads are an effective way to do this, a well-written email subject line nearly guarantees that you’ll be noticed.
Really focus on a consumer’s emotional link to your brand, and you’ll seem like less of a sleazeball and more of a friend. There’s also plenty of room to incorporate humor into this if it meshes well with your audience!
Some examples of effective re-engagement email line phrases include:
- We’ve Missed You!
- Long Time, No See!
- Come Back for X (offer)
- Is This Goodbye?
- Hey, Um, You Left Your Hair Dryer at My Place…
The main point here is that it’s irresponsible to let warm leads get cold again. On a more human level, put yourself in your customer’s shoes: you were interested in a company and what they had to offer, but for whatever reason found yourself forgetting about why you hopped on their email list.
What would gain your newfound interest? New products? Personalized offers? Better email content?
Whatever it may be, silence is not the answer. That’s the power of retargeting.
#4 – Send An Interactive Email
Consider how many clicks a customer may have to make in order to complete a purchase. They have to click on a link in the email, click a few times to look through your offerings, click to look through the different colors — all while dealing with load times.
Why not streamline this experience by offering it an email?
Use a product carousel, feature a product of the week, or highlight a new service and offer the option to purchase directly via email through services like AMP.
Creating interactive emails with in-email purchasing ensures a frictionless transaction and encourages conversions. I can’t think of a customer who doesn’t want that kind of convenience!
PixelPeople Can Supercharge Your Email Marketing
A lot of email marketing can seem daunting, especially when you’re a business owner wearing way too many hats, wishing the days were longer. If you want to up your email marketing game, PixelPeople offers experts experienced in developing strategic content that converts.
For quotes on your email marketing service needs, reach out today!
