Here's a list of all posts in the Content Development category.
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May 18, 2022
It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]
September 12, 2021
Topical authority takes a narrow approach to SEO. This revolutionary approach distances itself from the broad and sweeping SEO strategies of the past. Instead, as the name implies, a website strives to be the true ‘authority’ on a specific, niche topic. And we all know that Google loves authority. Topical authority seems deceptively simple on […]
November 12, 2019
Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]
May 8, 2019
How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]
December 12, 2018
When using social media for your business, start with prioritization. You can’t be everywhere at once and create quality content for every platform (especially if you’re just starting!). If you know your customer demographic, explore what social media platform is right for your business. Below we’ve outlined a few of the largest, most used social […]
November 7, 2018
Your website is an ongoing project. It’s not a task to check off, but instead a tool to regularly optimize. If your website is difficult to navigate, not secure, or not optimized for SEO, then you’re not putting your best foot forward. Endless competition exists online, so be sure you keep up with industry standards […]
October 17, 2018
All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]
October 3, 2018
Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]
September 19, 2018
If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]
August 21, 2018
Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]
July 25, 2018
When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]
July 11, 2018
Entire businesses are built and run on social media. Because social tools are available for little or no cost, all businesses can leverage social to grow in meaningful ways. What is your current social media strategy? How do you organize your content & your team? What Key Performance Indicators (KPIs) are you tracking towards your […]
December 11, 2017
No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]
June 12, 2017
Let’s be honest: Once you’ve invested so much time into your brand, your website, and your marketing materials, the ongoing need to generate content can feel like a chore. And if you’re churning it out, day after day, you may not be paying as much attention as you should to spelling, grammar, and punctuation. But […]
May 8, 2017
Online Video is more popular now than ever–not just for entertainment purposes, but as a vital source of information for professionals, all the way up to the executive level. A recent Forbes study showed: 80% of executives are watching more online video today than they were a year ago. 75% of executives watch work-related videos […]
December 19, 2016
Email marketing is still a popular and effective way to reach your customers, but strategies do change over time. Here are three important trends to consider, when creating your campaigns for the coming year. Keep it Simple There’s no need to include multiple messages in one email. If you keep each email targeted to one […]
July 18, 2016
If your website needs to support users across multiple languages, there are plenty of solutions out there. But not all solutions are equal. Services like Google Translate are quick, easy and free to add to your site – but the translation quality is far from perfect. Misinterpreted information can be confusing to end users, and can […]
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