Here's a list of all posts in the Web Design & Development category.
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July 22, 2021
Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]
June 23, 2021
Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]
May 12, 2021
Every day, websites are exposed to hackers, malware, and other security threats. It’s up to website and business owners to ensure their websites are secure in order to assure customers that their information is safe while visiting a website. If it’s been a minute since you did a website security health check, use this checklist […]
April 14, 2021
Times, they are a-changin’. After a whirlwind year, it seems like we’re finally starting to see a light at the end of the tunnel. Businesses are getting back to business, and here at PixelPeople we’re staying busy with requests for one of our core offerings: custom WordPress themes. If your business has changed in the […]
February 15, 2021
Website maintenance is often an overlooked part of website ownership — especially for small businesses with a tight IT budget. But failing to maintain your site on a regular basis can lead to potentially serious problems for your business. If you’ve been lax about website maintenance, resolve to make 2021 the year you start keeping […]
While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]
December 10, 2020
Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]
September 9, 2020
2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]
August 11, 2020
In the first half of 2019 alone, data breaches exposed 4.1 billion records. Website owners know that SSL certificates for online security are critical to protecting business and customer data from attackers, but knowing what exactly you need can be confusing. Let’s take a look at SSL certificates, why you need them, and an overview […]
June 5, 2020
LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]
April 15, 2020
In our last post, we took a look at how analytics can provide information about site performance. However, knowing what is happening becomes even more valuable when you gain insight as to why it is happening. For example, analytics may show a high bounce rate, and an audit may reveal the problem is due to […]
March 11, 2020
There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]
January 21, 2020
Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]
December 12, 2019
Whether you have a full WooCommerce retail store, or use a simple plugin to sell SaaS packages on your WordPress site, take note of these ecommerce trends we’re seeing for the coming year. Implementing some of these on your website can improve your customers’ experience and ultimately boost sales. Subscription-Based Models Vs. One-Off Purchases […]
October 16, 2019
Visual page builders like Elementor, Beaver Builder, Divi, Thrive and WPBakery have exploded in popularity over the past couple of years. Their drag-and-drop simplicity makes it easy for website owners and developers alike to create modern, sophisticated layouts without the need to learn any code. But there are some drawbacks to using page builders that […]
September 10, 2019
If you’re ready to launch a new website for your business, but aren’t sure where to start, one key consideration is whether to hire a web development agency. While it costs more to have a custom site created, the business outcome can be well worth the investment. But how can you tell which website development […]
August 7, 2019
Investing in your website can be a wonderful opportunity for your business. Much of today’s business takes place online, even outside of the purchase process, so your website and digital footprint deserve attention. Today’s post focuses on the questions to ask before you dive into a website project. A custom website requires resources (time, money, […]
April 22, 2019
The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with several locations throughout the Chicago area. They offer a large selection of mulch, soils, and aggregates, for both residential and commercial customers. Despite their offline success, the client previously had no way for customers to request quotes or order […]
April 10, 2019
Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]
February 14, 2019
If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]
November 15, 2018
December 6th is the latest targeted rollout date for WordPress 5.0, which includes the all-new Gutenberg editor. Gutenberg will provide radically new and different ways for WordPress website owners to edit and layout their page content–but it may create challenges for WordPress themes and plugins that are not ready for this major overhaul. What is […]
November 7, 2018
Your website is an ongoing project. It’s not a task to check off, but instead a tool to regularly optimize. If your website is difficult to navigate, not secure, or not optimized for SEO, then you’re not putting your best foot forward. Endless competition exists online, so be sure you keep up with industry standards […]
October 12, 2018
Performance Gear Systems (PGS) provides precision gear design, engineering, manufacturing, and QA services to clients around the world, in a wide variety of industries–from automotive, to household consumer products, to industrial applications. PGS has experienced tremendous growth over the past several years, and needed to update their website to reflect how their staff, their facilities, and their […]
September 6, 2018
Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]
August 21, 2018
Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]
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