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8 Quick Ways to Increase Conversions on Your Website

Digital Marketing

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8 Quick Ways to Increase Conversions on Your Website

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

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Understand Your Marketing Plan

Why You Should Understand Your Marketing Before You Outsource

Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]

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Social Media Management

Outsourcing Social Media: Why It Pays…To Pay Someone Else

Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]

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Google Webspace Partner

Best Virtual Tools For Businesses In 2021

While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]

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Retargeting Ads

Recapture Lost Website Traffic With Retargeting Ads

As digital marketing guru Neil Patel says, “Pageviews don’t pay the bills. Purchases do.” If your website has a healthy amount of monthly traffic, but conversions are low, retargeting may be a viable strategy to reel back in some of that lost traffic. Here’s how it works.   How Does Retargeting Work? Retargeting tracks visitors […]

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Free Marketing Ideas

8 Ways To Keep Marketing Without A Budget

Finding cost-effective ways to market always makes good business sense. And especially in today’s environment, many companies have had to change the ways they operate, tightening budgets, and finding more creative ways to stay in front of customers. If this sounds familiar, here are 8 ways you can continue marketing without a budget.   #1 […]

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Google Analytics Experts

Why Are Website Audits and Analytics Important to Your Site’s Success?

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

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Optimize for Voice Search

How To Optimize Content For Voice Search

Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]

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Focus Your Branding Strategy

Strategic Branding & How to Get Started Fast

Branding is key to all businesses – particularly those in highly competitive markets. Without a strong brand, it’s difficult for your business to stand out. While some associate “brand” with “logo,” know that your brand extends beyond one creative asset. Your brand reflects everything about your business, which is why being thoughtful matters. Developing a […]

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Knowledge Sharing through Content Marketing

3 Tips for Growing Your Business through Knowledge Sharing

How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]

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User Experience

Why You Should Never Underestimate User Experience

Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]

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Social Media Best Practices

Social Media Best Practices for Growing Your Audience

When using social media for your business, start with prioritization. You can’t be everywhere at once and create quality content for every platform (especially if you’re just starting!). If you know your customer demographic, explore what social media platform is right for your business. Below we’ve outlined a few of the largest, most used social […]

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Marketing Lead Magnet

How to Grow Your Business with Lead Generation

All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]

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Automating Customer Service

Useful Tech Tools to Help Boost Customer Engagement

Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]

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Video Marketing

The Power of Video Marketing & Why You Need to Get Started

If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]

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Digital Marketing

Why You Need a Professional “Off-Site, In-House Creative Team”

Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]

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SEO Agency PixelPeople

10 Quick and Valuable Tips for Better SEO

Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]

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Graphic Design Services

How Strong Graphic Design Supports Business Growth

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

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Brand Development and Trademarks

The Value of Intellectual Property when Launching Your Business

When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]

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Social Media Marketing

Focus Your Social Media: Fundamentals for Small Businesses

Entire businesses are built and run on social media. Because social tools are available for little or no cost, all businesses can leverage social to grow in meaningful ways. What is your current social media strategy? How do you organize your content & your team? What Key Performance Indicators (KPIs) are you tracking towards your […]

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Digital Marketing Consultant

3 Ways A Marketing Consultant Can Improve Your Results

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

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Keeping Up with Website Trends

How to Keep up with Industry Trends for Your Business

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

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Brand Development Company

The Importance of Brand Marketing to Entrepreneurs

Startup entrepreneurs often think that brand marketing is only for the big players in the industry. After all, when the word “brand” appears, it’s the common household names that first come to mind. But building your brand is important for small businesses, too, especially if you want to grow to become one of those household […]

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Add Sponsors to your WordPress Website

Easily Add Sponsor Logos & Ads to your WordPress Website

PixelPeople works with many event-related companies and non-profits who hold sponsored events throughout the year. Whether you want to reward your sponsors with additional exposure through your website, or offer additional impressions to “premium” level sponsors, it’s really easy to add sponsor logos or banner ads to your WordPress website. Ideally, sponsored content will be […]

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Simple Website Forms

Make Your Website Calls-To-Action More Effective With 3 Quick Questions

No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]

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