Digital Marketing

September 12, 2021  |  Search Engine Optimization (SEO)

Topical authority takes a narrow approach to SEO. This revolutionary approach distances itself from the broad and sweeping SEO strategies of the past. Instead, as the name implies, a website strives to be the true ‘authority’ on a specific, niche topic. And we all know that Google loves authority. Topical authority seems deceptively simple on […]

August 11, 2021  |  Digital Marketing

In the 40 years since email marketing began, it continues to be one of the strongest and most crucial aspects of any company’s marketing plans, and here’s the proof in numbers: 50.7% of customers’ buying decisions are influenced by emails Email has 40% better conversions than social media platforms like Twitter and Facebook Email marketing […]

July 22, 2021  |  Web Design & Development

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

May 26, 2021  |  Digital Marketing

Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]

March 10, 2021  |  Digital Marketing

Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]

January 13, 2021  |  Web Design & Development

While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]

November 11, 2020  |  Digital Marketing

As digital marketing guru Neil Patel says, “Pageviews don’t pay the bills. Purchases do.” If your website has a healthy amount of monthly traffic, but conversions are low, retargeting may be a viable strategy to reel back in some of that lost traffic. Here’s how it works.   How Does Retargeting Work? Retargeting tracks visitors […]

June 15, 2020  |  Digital Marketing

Finding cost-effective ways to market always makes good business sense. And especially in today’s environment, many companies have had to change the ways they operate, tightening budgets, and finding more creative ways to stay in front of customers. If this sounds familiar, here are 8 ways you can continue marketing without a budget.   #1 […]

March 11, 2020  |  Digital Marketing

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

November 12, 2019  |  Search Engine Optimization (SEO)

Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]

July 10, 2019  |  Brand Development & Logo Design

Branding is key to all businesses – particularly those in highly competitive markets. Without a strong brand, it’s difficult for your business to stand out. While some associate “brand” with “logo,” know that your brand extends beyond one creative asset. Your brand reflects everything about your business, which is why being thoughtful matters. Developing a […]

May 8, 2019  |  Digital Marketing

How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]