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Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Website Launch: Wana Brands Foundation

Website Launch: Wana Brands Foundation

Wana Brands Foundation is committed to promoting well-being, advancing equity, and building sustainable communities through a wide range of impactful initiatives. Since 2021, the Foundation has collaborated with over 150 partner organizations and contributed more than $6 million to drive meaningful, lasting change in communities worldwide. The Foundation began its journey with a simple, effective […]

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Tooltip

The Role of Microcopy on a Website and How to Use It Effectively

In today’s modern age, where attention spans are fleeting and competition is fierce, website elements need to work hard to engage, inform, and convert visitors. Among these elements, microcopy is one of the most powerful yet often overlooked. This tiny text – phrases, labels, instructions, and calls to action – is critical in guiding users […]

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Ecommerce - Add to Cart

Create A More Compelling Ecommerce User Experience With WooCommerce

User experience (UX) is a critical factor that can make or break your online store. A seamless and enjoyable shopping experience attracts customers, fosters brand loyalty, increases conversion rates, and grows sales. WooCommerce, a popular ecommerce plugin for WordPress, offers countless features and extensions to enhance your store’s UX. Let’s explore critical strategies and use […]

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Social Media Icons

Best Practices for Integrating Social Media with Your Website

Integrating social media with your website is not just an option but a necessity. Social media platforms are powerful tools for driving traffic, engaging with customers, and enhancing your brand’s online presence. By effectively integrating social media with your website, you can create a seamless user experience that encourages interaction and fosters brand loyalty. Here […]

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Custom Website Development

The Power Of Custom Web Development: Tailoring Solutions to Your Business Needs

A robust online presence is crucial for any business looking to thrive and grow. While off-the-shelf website templates might seem convenient, they often fall short of meeting specific business needs and goals. This is where custom web development comes into play! Creating a website based on your unique requirements can significantly enhance user experience, scalability, […]

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Custom Web Design

5 Web Design Trends to Maximize Your Website’s Potential

Staying updated with the latest web design trends is crucial for maintaining a competitive edge. A well-designed website attracts visitors and enhances user experience, engagement, and conversions. Here, we explore five web design trends to maximize your website’s potential in 2024 and beyond. 1. Dark Mode and Low-Light User Interfaces Trend Overview: Dark mode has surged […]

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SEO-Yoast

Understanding and Maximizing Your On-Page SEO

On-page SEO, or on-site SEO, refers to optimizing individual web pages to help them rank higher and earn more relevant traffic in search engines. This involves optimizing both the content and the HTML source code of a page. As we move further into 2024, the landscape of on-page SEO continues to evolve with new trends, […]

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Email Marketing - Open Rate

Welcoming New Customers: Best Practices for Email List Onboarding

An email list is essential for engaging with potential customers and nurturing leads. However, the journey isn’t over once someone subscribes to your email list – it’s just the beginning! How you welcome and onboard new subscribers can significantly impact their perception of your brand and their likelihood of staying engaged. Let’s explore some best […]

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Ecommerce Website Launch

Website Launch: The Mulch Center

The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with multiple locations throughout the Chicago area. They offer a wide selection of mulches, soils, and aggregates, for both residential and commercial customers. The Mulch Center’s very first ecommerce website was launched by PixelPeople back in 2019, and successfully […]

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Ecommerce Web Development

WooCommerce Trends for 2024

It’s essential for businesses to stay ahead of the curve, especially when running an eCommerce business. The WooCommerce platform, powered by WordPress, is a favorite among online business owners and is constantly evolving to redefine the online shopping experience. In this article, we will delve into the top five WooCommerce trends for 2024 and learn […]

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Social Media Schedule

Social Media Marketing in 2024: Trends & Best Practices

Social media is a must-have for businesses trying to connect with customers online. It’s one of the easiest ways to create targeted ads, build your brand, and create a community of like-minded people. As we dive further into 2024, it’s crucial for marketers to stay ahead of the curve and adapt their strategies to meet […]

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Email Marketing Mass Delivery

Mass Email Delivery in 2024:
Adapting to Revised Guidelines from Google and Yahoo

For the past decade or so, email marketing has been a crucial tool for reaching audiences, building customer relationships, and driving conversions. However, with the rise of spam and unsolicited emails, email service providers continuously refine their algorithms and policies to protect users from unwanted content. Recently we’ve seen substantial changes in the regulations governing […]

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