blue banner

News

Website development, ecommerce, digital marketing, and optimization insights designed to help your organization continue doing more with its website.

page title border
How to increase Google Ads conversions

Why Every Business Needs a Conversion Audit in 2026

Many businesses invest heavily in driving traffic to their websites through SEO, paid advertising, email marketing, and social media. But traffic is only part of the equation. If visitors aren’t taking action once they arrive, marketing dollars are being wasted. That’s why conversion audits have become one of the most valuable tools for businesses looking […]

Read More
Boom Ball 2026 GOLD dotCOMM Award

Boom Ball Website Wins Gold dotCOMM Award

PixelPeople is excited to share that the Boom Ball website has received a Gold Award in the 2026 dotCOMM Awards, recognizing excellence in digital communication and creative web design. Boom Ball is a new live sports entertainment experience built around a fast-paced, high-energy take on baseball. Ahead of its inaugural 2026 tour, PixelPeople partnered with […]

Read More
Website Search

Your Website Isn’t Broken – Visitors Just Can’t Find What They Need

Many businesses assume declining conversions, high bounce rates, or low engagement are signs that their website needs a complete redesign. In reality, the issue is often much simpler. Your website may be functioning perfectly. The real problem is that visitors can’t easily find what they’re looking for. When users struggle to navigate your site, locate […]

Read More
AI Visibility

How to Optimize Your Website for ChatGPT, Gemini, Claude, and AI Search

For years, businesses focused their digital marketing efforts on ranking in traditional search engines. While SEO remains critical, a shift is underway. More consumers are turning to AI-powered tools like ChatGPT, Google Gemini, Claude, and Perplexity to research products, compare services, and find answers. These platforms do not just display a list of links. They […]

Read More
website security

How WordPress Websites Actually Get Hacked (And How to Prevent It)

WordPress runs over 40% of all websites, making it one of the most popular platforms out there. Its flexibility, wide range of plugins, and user-friendly design are great for businesses. However, this popularity also attracts hackers. A lot of website owners think hacking only happens through complex attacks. In fact, most hacked WordPress sites fall […]

Read More
How to increase Google Ads conversions

Why Your Google Ads Campaign Isn’t Converting (And What to Fix First)

Google Ads can quickly bring targeted visitors to your website. When set up correctly, these campaigns help businesses reach people who are already looking for their products or services. Still, many companies get lots of clicks but not many real results. If your Google Ads bring in visitors but few leads or customers, a few […]

Read More
Knott Lab Website Launch

Website Launch: Knott Laboratory

PixelPeople recently partnered with Knott Laboratory LLC, a nationally recognized forensic engineering firm, to launch a completely redesigned website that better reflects the depth of the company’s expertise, technical capabilities, and leadership within the industry. Knott Laboratory provides specialized services including accident reconstruction, biomechanics, product failure analysis, premises liability investigations, and expert witness support. With […]

Read More
Lead Magnet

10 Website Changes That Instantly Improve Lead Generation

A website is often a business’s most valuable digital asset. It brings together marketing campaigns, social media, search traffic, and paid ads. Still, even good websites can miss easy chances to turn visitors into leads or customers. The good news is you don’t need a full redesign to improve your website’s conversion rates. Often, small […]

Read More
Website Security

The 2026 Guide to Keeping Your Website Secure: Cyber Threats, Backups, and Best Practices

Small businesses can’t afford to ignore website security. In 2026, cyber threats are more advanced, customers expect more protection, and even small mistakes can cause downtime, lost sales, and damage to your reputation. A secure website not only protects your business but also helps with SEO, conversions, and user experience. This guide will show you […]

Read More
PixelPeople Web Design & Development Services

What 10 Years of Building Websites Has Taught Us

This week marks 10 years since we launched the PixelPeople website, which we’ve always considered the official launch of the business. Over the past decade, we’ve had the opportunity to build, maintain, and improve websites for many great organizations, helping them grow their online presence along the way. A lot has changed on the web […]

Read More
Custom plugin development for WordPress

Integrating AI Directly Into the WordPress Dashboard

Marketing teams are under constant pressure to publish more—more pages, more blog posts, more SEO content—while managing campaigns, reporting, and internal priorities. AI tools can help accelerate content creation, but in many cases they introduce a new problem: fragmented workflows. Content gets generated in one interface, copied into WordPress, reformatted, adjusted for structure, and rewritten […]

Read More
Ecommerce Add To Cart Button

Website vs. Marketplace: Where Should Your Business Sell in 2026?

Selling online has never been more accessible, but the number of choices can feel overwhelming. Between running your own website and joining marketplaces like Amazon, Etsy, or social commerce platforms, it can be tough to know which path sets your business up for the strongest long-term growth. The truth is that both options have advantages, […]

Read More

Let's Get Started!