Get In Touch
PixelPeople recently partnered with Knott Laboratory LLC, a nationally recognized forensic engineering firm, to launch a completely redesigned website that better reflects the depth of the company’s expertise, technical capabilities, and leadership within the industry.
Knott Laboratory provides specialized services including accident reconstruction, biomechanics, product failure analysis, premises liability investigations, and expert witness support. With a broad range of highly technical offerings serving multiple audiences, their existing website had become difficult to navigate and no longer represented the strength of the brand or the sophistication of the firm’s work.
The Challenge
Knott Lab needed more than a visual refresh. They needed a smarter digital platform that could clearly organize complex information, guide different visitor types to the services most relevant to them, and present the firm as a modern, trusted authority in a competitive professional services market.
The new website needed to:
- Better organize numerous service lines and target audiences
- Improve the user journey from homepage to inquiry
- Present technical content in a clearer, more approachable format
- Strengthen search visibility through modern SEO strategy
- Deliver a polished, credible brand experience across all devices
- Provide an easy-to-manage platform for long-term growth
The Solution
PixelPeople began with a deep content strategy and planning phase, reviewing the existing site structure, messaging, and audience journeys. We worked to reorganize the sitemap and navigation, helping ensure attorneys, insurers, manufacturers, corporations, and other visitors can quickly identify the right expertise and take the next step.
From there, we designed and developed a custom WordPress website built specifically for Knott Lab’s needs. The new site features a fresh modern design, improved content hierarchy, mobile-friendly layouts, and a flexible content management framework that allows their internal team to update pages efficiently without compromising consistency or performance.
To support future growth, the site architecture was built to scale with new services, case studies, thought leadership content, and additional resources over time.
The result is a professional, high-performing website that positions Knott Laboratory for the future, while making it easier for prospective clients to understand their capabilities and connect with the right experts.
We invite you to visit the new website at https://knottlab.com/.
PixelPeople provides custom website design and development, content strategy, SEO-focused rebuilds, and digital growth solutions for organizations in any industry. If your website no longer reflects the strength of your business, contact us for expert guidance and a free estimate on your next project.
