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8 Trends in Web Design & User Experience For 2021

WordPress Web Design & Development

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Web Design Trends

8 Trends in Web Design & User Experience For 2021

Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]

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Website Security

Website Security Checklist – Is Your Website Secure?

Every day, websites are exposed to hackers, malware, and other security threats. It’s up to website and business owners to ensure their websites are secure in order to assure customers that their information is safe while visiting a website. If it’s been a minute since you did a website security health check, use this checklist […]

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wordpress themes

Custom WordPress Themes vs Pre-Built, Which Is Right For Your Business?

Times, they are a-changin’. After a whirlwind year, it seems like we’re finally starting to see a light at the end of the tunnel. Businesses are getting back to business, and here at PixelPeople we’re staying busy with requests for one of our core offerings: custom WordPress themes. If your business has changed in the […]

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Website Maintenance

Resolve To Maintain Your Website In 2021

Website maintenance is often an overlooked part of website ownership — especially for small businesses with a tight IT budget. But failing to maintain your site on a regular basis can lead to potentially serious problems for your business. If you’ve been lax about website maintenance, resolve to make 2021 the year you start keeping […]

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Website Chatbot

Is Your Chatbot Helping – Or Frustrating – Your Customers?

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

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Responsive Website Design

2020 Best Practices For Responsive Mobile Website Design

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

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LaSalle St Website Design

Launch: LaSalle St. Securities Rebrand & Website

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

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Website Audit

Improve Website Performance & Conversions With A Site Audit

In our last post, we took a look at how analytics can provide information about site performance. However, knowing what is happening becomes even more valuable when you gain insight as to why it is happening. For example, analytics may show a high bounce rate, and an audit may reveal the problem is due to […]

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Google Analytics Experts

Why Are Website Audits and Analytics Important to Your Site’s Success?

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

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Website Redesign for Utopia Solutions

Website Launch: Utopia Solutions

Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]

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2020 Ecommerce Trends

2020 Ecommerce Trends Designed To Boost Sales

Whether you have a full WooCommerce retail store, or use a simple plugin to sell SaaS packages on your WordPress site, take note of these ecommerce trends we’re seeing for the coming year. Implementing some of these on your website can improve your customers’ experience and ultimately boost sales.   Subscription-Based Models Vs. One-Off Purchases […]

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WordPress Page Builders

WordPress Page Builders – What to Know Before You Choose

Visual page builders like Elementor, Beaver Builder, Divi, Thrive and WPBakery have exploded in popularity over the past couple of years. Their drag-and-drop simplicity makes it easy for website owners and developers alike to create modern, sophisticated layouts without the need to learn any code. But there are some drawbacks to using page builders that […]

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Best Web Development Agency

How to Find the Right Web Development Agency for You

If you’re ready to launch a new website for your business, but aren’t sure where to start, one key consideration is whether to hire a web development agency. While it costs more to have a custom site created, the business outcome can be well worth the investment. But how can you tell which website development […]

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Critical Website Project Questions

Focus Your Web Project with Critical Questions

Investing in your website can be a wonderful opportunity for your business. Much of today’s business takes place online, even outside of the purchase process, so your website and digital footprint deserve attention. Today’s post focuses on the questions to ask before you dive into a website project. A custom website requires resources (time, money, […]

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Ecommerce Website Development by PixelPeople

Website Launch: The Mulch Center

The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with several locations throughout the Chicago area. They offer a large selection of mulch, soils, and aggregates, for both residential and commercial customers. Despite their offline success, the client previously had no way for customers to request quotes or order […]

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WordPress 5.0 and the Gutenberg Editor

A Major WordPress Update Is Coming – Is Your Website Ready?

December 6th is the latest targeted rollout date for WordPress 5.0, which includes the all-new Gutenberg editor. Gutenberg will provide radically new and different ways for WordPress website owners to edit and layout their page content–but it may create challenges for WordPress themes and plugins that are not ready for this major overhaul.   What is […]

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Website Redesign for Performance Gear Systems

Website Launch: Performance Gear Systems

Performance Gear Systems (PGS) provides precision gear design, engineering, manufacturing, and QA services to clients around the world, in a wide variety of industries–from automotive, to household consumer products, to industrial applications. PGS has experienced tremendous growth over the past several years, and needed to update their website to reflect how their staff, their facilities, and their […]

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Digital Marketing

Why You Need a Professional “Off-Site, In-House Creative Team”

Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]

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Custom Web Development

The Powerful Benefits of Custom Website Development

In recent years, the gig economy has taken off. More people are finding online work opportunities to support themselves. As a result, do-it-yourself website platforms have become increasingly popular. While this may work for some, we want to highlight the benefits of custom website development. A custom website supports your business in a way that […]

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GDPR

Why You Should Care About GDPR

The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, […]

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Best Website Platform

What to Consider When Selecting a Web Platform

You’ve decided to build a new website–congratulations! This is a big step toward growing your business and ensuring your customers have a positive experience with your brand. A decision that’s likely top-of-mind is what web platform to use. First, it’s important to outline your website’s primary use and goals. How visual will your site be? […]

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Website User Experience

3 Best Practices to Elevate User Experience

Digital marketing is a must for small businesses to expand their reach and grow their market. This includes a strong social media presence, marketing strategy, and website. You know the importance of a digital footprint, but not all businesses take the time to build and maintain a top-notch user experience. Website user experience strongly affects […]

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Wordpress Website Maintenance

Are You Maintaining Your Website – or Waiting for Disaster?

Despite the inconvenience, most people understand the need to regularly maintain their computers and other connected devices. Operating systems gets regular updates and patches; Anitvirus & firewall apps download new virus definitions and methods for defending against new types of threats. Your website is no different–the core platform needs regular updates, as do any other […]

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WordPress Web Design for Inspection Services LLC

Website Launch: Inspection Services, LLC

Inspection Services, LLC (ISL) provides QA/QC inspection services and construction management services to some of the largest chemical, petrochemical, and oil & gas companies in the United States. After a recent acquisition, ISL approached PixelPeople about a website re-design to achieve better branding, clearer communication about their service offerings, and easier ways for end-users to contact […]

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Add Sponsors to your WordPress Website

Easily Add Sponsor Logos & Ads to your WordPress Website

PixelPeople works with many event-related companies and non-profits who hold sponsored events throughout the year. Whether you want to reward your sponsors with additional exposure through your website, or offer additional impressions to “premium” level sponsors, it’s really easy to add sponsor logos or banner ads to your WordPress website. Ideally, sponsored content will be […]

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