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After earning a Gold dotCOMM Award for Boom Ball’s inaugural 2026 website, PixelPeople helped Boom Ball up its online game with the launch of an all-new site for the 2027 season. With a tour expanding to more than 30 cities and an exciting new attraction—a Babe Ruth hologram joining the on-field action—Boom Ball needed a website that could showcase its expanding entertainment experience while making a growing tour easier to manage.
Boom Ball combines baseball with music, unexpected twists, and fan participation to create an event designed for the whole family. The new website gives visitors a closer look at that experience, helping them discover what makes Boom Ball different and find a game near them.
Bringing the Experience to Life
Working from designs provided by the Boom Ball team, PixelPeople developed a custom WordPress website filled with interactions and animations that reflect the energy of the live event. Videos throughout the site showcase the action, personalities, and fan experiences that make Boom Ball entertaining both on and off the field.
The result gives first-time visitors a preview of what to expect while giving returning fans plenty of reasons to explore the new season—including the chance to see a baseball legend return to the field through hologram technology.
Supporting an Expanded Tour
With more than 30 new dates to promote, event discovery and management were central to the project. A filterable tour schedule and dedicated event pages help fans explore locations, find venue information, and enter the ticket lottery.
Behind the scenes, custom WordPress event management tools allow the Boom Ball team to maintain each event in one place. That information feeds multiple areas of the website, reducing duplicate entry and making it easier to keep tour details consistent as the schedule evolves.
Improving the Merchandise Experience
The WooCommerce merchandise shop also received a redesigned shopping experience, making it easier for fans to browse products and explore the available options. The store continues to integrate with Printful for on-demand fulfillment, allowing Boom Ball to sell branded merchandise without managing inventory or shipping orders themselves.
From showcasing the show to managing a larger schedule, the new website supports the next stage of Boom Ball’s growth and gives fans an early taste of what’s coming in 2027.
Explore the new website and find a tour stop near you at boomballtour.com.
Is your business growing beyond what your current website can support? PixelPeople develops custom WordPress and WooCommerce websites that connect engaging customer experiences with easier day-to-day management. Contact us to discuss your next project.
