Here's a list of all posts in the Search Engine Optimization (SEO) category.
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November 12, 2021
Employing the right methods to target, reach, engage, and convert audiences is paramount to your business growth. With the myriad of online platforms consumers use nowadays, it can be challenging to determine where, when, and how to use the many digital marketing tools available at your fingertips. And with all digital marketing strategies ultimately falling […]
September 12, 2021
Topical authority takes a narrow approach to SEO. This revolutionary approach distances itself from the broad and sweeping SEO strategies of the past. Instead, as the name implies, a website strives to be the true ‘authority’ on a specific, niche topic. And we all know that Google loves authority. Topical authority seems deceptively simple on […]
November 12, 2019
Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]
June 5, 2019
SEO, or Search Engine Optimization, is a digital marketing topic that has been shrouded in mystery for as long as it has been around. Businesses know that SEO is important, but they often struggle to understand it and to keep up with SEO trends. PixelPeople specializes in SEO for custom websites, so we see first […]
May 8, 2019
How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]
January 17, 2019
Your website is the forefront of your business. Do you give it the attention it deserves? All websites require regular maintenance in three key areas to ensure they’re performing their best. Unfortunately, backend upkeep is not immediately obvious to your website visitors. As a result, it’s often ignored. We want to share the reasons why […]
August 21, 2018
Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]
May 29, 2018
You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]
September 6, 2016
PixelPeople strives to be the only resource you need for design, development, and marketing needs of all kinds. But let’s face it–we all have to know our strengths, and where to draw the line. We can help you be found in online searches, but we’re not going to build our own search engine. We can […]
April 25, 2016
Google has always kept the details of its ranking algorithms under wraps, causing website owners and SEO gurus to speculate a bit about what to prioritize for optimal SEO results–and the algorithms change over time, to stay relevant, adding to the mystery. There are some obvious SEO steps that pay dividends when you want to […]
March 12, 2016
PixelPeople, a new digital agency in Naperville, Illinois, launched this month, to serve fast-growing businesses and new startups throughout the Chicago area and across the country. The agency specializes in web design and development, helping new brands to establish a professional online presence. PixelPeople was founded by Steve Lovisa, who brings to the business his […]
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