Brand Development & Logo Design

June 5, 2020  |  Web Design & Development

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

January 8, 2020  |  Brand Development & Logo Design

When you’re busy with the daily grind, it can be difficult to notice the signs that it’s time to rebrand. The New Year is a great time to take a step back and evaluate whether your branding still reflects your business’s identity, vision, and values. Here are 5 signs that could indicate it’s time for […]

July 10, 2019  |  Brand Development & Logo Design

Branding is key to all businesses – particularly those in highly competitive markets. Without a strong brand, it’s difficult for your business to stand out. While some associate “brand” with “logo,” know that your brand extends beyond one creative asset. Your brand reflects everything about your business, which is why being thoughtful matters. Developing a […]

March 14, 2019  |  Brand Development & Logo Design

Whether you have an established brand, want to rebrand or re-launch, or are starting from scratch, the branding process is just that—a process. Your brand is what immediately differentiates you from competitors, and as we’ve mentioned, your brand goes far beyond graphic design. When you’re making strategic brand updates, approach your project with intention. Below […]

February 14, 2019  |  Web Design & Development

If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]

September 6, 2018  |  Web Design & Development

Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]

August 7, 2018  |  Brand Development & Logo Design

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

March 12, 2018  |  Brand Development & Logo Design

Startup entrepreneurs often think that brand marketing is only for the big players in the industry. After all, when the word “brand” appears, it’s the common household names that first come to mind. But building your brand is important for small businesses, too, especially if you want to grow to become one of those household […]

June 12, 2017  |  Content Development

Let’s be honest: Once you’ve invested so much time into your brand, your website, and your marketing materials, the ongoing need to generate content can feel like a chore. And if you’re churning it out, day after day, you may not be paying as much attention as you should to spelling, grammar, and punctuation. But […]

October 3, 2016  |  Brand Development & Logo Design

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

June 20, 2016  |  Brand Development & Logo Design

Big brands need personalized attention, flexibility, and responsiveness to stay at the top of their game. But big agencies are built with processes of their own, and often have to rely on more turnkey solutions to stay profitable and keep shareholders happy. Here’s more about why big brands should send their most important work to small […]

March 12, 2016  |  Web Design & Development

PixelPeople, a new digital agency in Naperville, Illinois, launched this month, to serve fast-growing businesses and new startups throughout the Chicago area and across the country. The agency specializes in web design and development, helping new brands to establish a professional online presence. PixelPeople was founded by Steve Lovisa, who brings to the business his […]