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LaSalle St Website Design

Website Launch: LaSalle St. Securities Rebrand & Website

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LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974.

LaSalle St.’s business had grown significantly since their last website update, more than six years prior. They had also grown their service offerings into three distinct business units that needed to develop brand standards and recognition of their own.

PixelPeople began with a brand audit, to learn about LaSalle St.’s history, their corporate culture, and their forward-looking objectives. Working closely with LaSalle St.’s leadership team, we were able to update their brand image while retaining the familiarity of their brand icon and the brand recognition they had built over their 46-year history. The new set of logos was designed to carry that existing brand equity forward, while developing a fresh look and a new color palette that allows each brand to stand on its own.

Once the branding project was complete, PixelPeople started work on a new custom-designed and custom-built website. The website was built with WordPress, using the Divi page builder, which the client was already familiar with. The website features three distinct sections for each of their service lines, plus a dynamic presentation of reasons that independent reps and advisors should consider joining LaSalle St. and a contact form to get that process started. The new site also consolidates industry news and commentary from multiple sources, and provides information about LaSalle’s upcoming industry events.

To visit the new website and see the new trio of brand logos, please visit

To learn more about PixelPeople’s branding, logo design, and web development services, please reach out here. We’d love to discuss the possibilities for your business.

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