web design (Tag)

July 10, 2024  |  Web Design & Development

Staying updated with the latest web design trends is crucial for maintaining a competitive edge. A well-designed website attracts visitors and enhances user experience, engagement, and conversions. Here, we explore five web design trends to maximize your website’s potential in 2024 and beyond. 1. Dark Mode and Low-Light User Interfaces Trend Overview: Dark mode has surged […]

January 18, 2023  |  Web Design & Development

We talk a lot about the behind-the-scenes parts of your website: the importance of website maintenance and security updates, how a custom-built site improves performance, and the risks of skimping on website development. But let’s get real. Most business owners and marketers focus on the looks of their website first. First impressions ARE everything. A […]

July 22, 2021  |  Web Design & Development

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

June 23, 2021  |  Web Design & Development

Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]

December 10, 2020  |  Web Design & Development

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

September 9, 2020  |  Web Design & Development

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

June 5, 2020  |  Web Design & Development

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

March 11, 2020  |  Digital Marketing

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

January 21, 2020  |  Web Design & Development

Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]

April 10, 2019  |  Web Design & Development

Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]

February 14, 2019  |  Web Design & Development

If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]

August 7, 2018  |  Brand Development & Logo Design

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]