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web design (Tag)

Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Web Design Dark Mode

The Impact of Dark Mode on Web Design: Trends and Best Practices for 2025

In recent years, dark mode has become more than just a trend. It’s a design movement that continues to influence how websites and applications are built. As we move towards 2025, dark mode is no longer a novelty but a standard option for users across devices and platforms. With its sleek appearance and potential benefits […]

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Website Launch: Wana Brands Foundation

Website Launch: Wana Brands Foundation

Wana Brands Foundation is committed to promoting well-being, advancing equity, and building sustainable communities through a wide range of impactful initiatives. Since 2021, the Foundation has collaborated with over 150 partner organizations and contributed more than $6 million to drive meaningful, lasting change in communities worldwide. The Foundation began its journey with a simple, effective […]

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Tooltip

The Role of Microcopy on a Website and How to Use It Effectively

In today’s modern age, where attention spans are fleeting and competition is fierce, website elements need to work hard to engage, inform, and convert visitors. Among these elements, microcopy is one of the most powerful yet often overlooked. This tiny text – phrases, labels, instructions, and calls to action – is critical in guiding users […]

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Custom Web Design

5 Web Design Trends to Maximize Your Website’s Potential

Staying updated with the latest web design trends is crucial for maintaining a competitive edge. A well-designed website attracts visitors and enhances user experience, engagement, and conversions. Here, we explore five web design trends to maximize your website’s potential in 2024 and beyond. 1. Dark Mode and Low-Light User Interfaces Trend Overview: Dark mode has surged […]

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Neumorphic Web Design

Web Design Trends To Watch In 2023

We talk a lot about the behind-the-scenes parts of your website: the importance of website maintenance and security updates, how a custom-built site improves performance, and the risks of skimping on website development. But let’s get real. Most business owners and marketers focus on the looks of their website first. First impressions ARE everything. A […]

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Website Call-To-Action Button

8 Quick Ways to Increase Conversions on Your Website

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

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Web Design Trends

8 Trends in Web Design & User Experience For 2021

Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]

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Website Chatbot

Is Your Chatbot Helping – Or Frustrating – Your Customers?

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

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Responsive Website Design

2020 Best Practices For Responsive Mobile Website Design

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

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LaSalle St Website Design

Website Launch: LaSalle St. Securities Rebrand & Website

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

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Google Analytics Experts

Why Are Website Audits and Analytics Important to Your Site’s Success?

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

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Website Redesign for Utopia Solutions

Website Launch: Utopia Solutions

Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]

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