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Is Your Chatbot Helping – Or Frustrating – Your Customers?

web design (Tag)

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Website Chatbot

Is Your Chatbot Helping – Or Frustrating – Your Customers?

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

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Responsive Website Design

2020 Best Practices For Responsive Mobile Website Design

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

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LaSalle St Website Design

Launch: LaSalle St. Securities Rebrand & Website

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

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Google Analytics Experts

Why Are Website Audits and Analytics Important to Your Site’s Success?

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

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Website Redesign for Utopia Solutions

Website Launch: Utopia Solutions

Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]

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User Experience

Why You Should Never Underestimate User Experience

Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]

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Website Redesign

Expert Advice for a Powerful Website Revamp

If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]

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Graphic Design Services

How Strong Graphic Design Supports Business Growth

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

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Keeping Up with Website Trends

How to Keep up with Industry Trends for Your Business

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

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Website User Experience

3 Best Practices to Elevate User Experience

Digital marketing is a must for small businesses to expand their reach and grow their market. This includes a strong social media presence, marketing strategy, and website. You know the importance of a digital footprint, but not all businesses take the time to build and maintain a top-notch user experience. Website user experience strongly affects […]

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Wordpress Website Maintenance

Are You Maintaining Your Website – or Waiting for Disaster?

Despite the inconvenience, most people understand the need to regularly maintain their computers and other connected devices. Operating systems gets regular updates and patches; Anitvirus & firewall apps download new virus definitions and methods for defending against new types of threats. Your website is no different–the core platform needs regular updates, as do any other […]

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Simple Website Forms

Make Your Website Calls-To-Action More Effective With 3 Quick Questions

No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]

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Microinteractions to improve website design and UX

Microinteractions: Better Design for Better UX

Have you ever clicked a button to submit a form and wondered…is anything happening? Did that work, or did I just lose all my info? That’s a classic example of inadequate design, and a scenario where a “microinteractions” can drastically improve the user experience. A microinteraction is a website element that gives instant, helpful feedback […]

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Internet Privacy Rules

What the “New” Internet Privacy Ruling Means to You

The more things change, the more they stay the same… You’ve probably been hearing a lot about internet privacy laws lately. The topic has been a matter of debate for awhile now, with the legislative pendulum swinging back and forth–but with no real change as the result. During the Obama era, laws were passed that would […]

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Website SSL Security

2017 Is Your Deadline For Adding SSL

SSL is the secure protocol used to protect sensitive information on the web. You know you’re protected when you see the green-colored lock in the address bar, followed by HTTPS (instead of simply HTTP). In the past, SSL was seen as a requirement only for ecommerce transactions and forms that handle sensitive information. But more […]

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SSL Security for Ecommerce Web Development

Free SSL Security – Too Good To Be True?

SSL security is what provides the “s” in HTTPS, and the little green padlock in your address bar, signaling that you’re on an encrypted connection and it’s safe to provide sensitive information. Many services now offer free or “flexible” SSL services for your website. Is it too good to be true? Well, yes and no…it […]

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Web Development Standards

Does Your “Simple” Website Stack Up To These Modern Standards?

I’ve spent much of my career working with small businesses and startups, and I’ve lost many bids to the “fast,” “cheap,” and “simple” website solutions that are offered online–projects that don’t even require human interaction from the vendor side, because there’s no real thought or customization to them. They’re geared more towards keeping you on a […]

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Preparing Your Website for HTTP/2

Preparing Your Website for HTTP/2

HTTP is the protocol that delivers website files & resources to your browser, to display a web page. It was first released in 1991, and had its last major update in 1999–which is to say we’re long overdue for an upgrade. Compared to the 90’s, today’s web pages require way more data and more individual resources; […]

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Boost Website Performance with Google PageSpeed Insights

3 Tips To Boost Website Performance

It’s no secret–people don’t like to wait. So websites with longer/slower load times are more likely to lose impatient visitors; they’ll move on to your faster-loading competitor’s site in a heartbeat. And believe it or not, your website’s response time may also affect your search engine rankings, with slower sites sinking below faster ones. Both of […]

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PixelPeople Web Design, Branding, and Digital Marketing Services

Introducing PixelPeople – A New Digital Agency

PixelPeople, a new digital agency in Naperville, Illinois, launched this month, to serve fast-growing businesses and new startups throughout the Chicago area and across the country. The agency specializes in web design and development, helping new brands to establish a professional online presence. PixelPeople was founded by Steve Lovisa, who brings to the business his […]

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