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Mastering Black Friday and Cyber Monday: A Digital Marketer’s Guide

ecommerce (Tag)

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Cyber Monday Ecommerce

Mastering Black Friday and Cyber Monday: A Digital Marketer’s Guide

Black Friday and Cyber Monday are two of the most significant shopping events of the year and both offer digital marketers fantastic opportunities to boost sales. But thriving during this bustling shopping weekend requires planning and preparation. Let’s dive into the steps that digital marketers should take to prepare for these holiday season promotions.   […]

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WooCommerce

WooCommerce Can Do That!

Created in 2011, WooCommerce is an open-source eCommerce plugin that directly integrates with WordPress. It was created to give businesses of any size flexibility and advanced features for online sales and has become one of the most well-known (and used) products in eCommerce.   Benefits of WooCommerce WooCommerce is known for being exceptionally powerful and […]

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Customer Journey Map

How to Create an Effective Customer Journey Map for Your Website

In the world of ecommerce, customers have greater power now than ever before. Consumers have an incredible amount of information at their fingertips and are able to compare products and services easily. But it can be hard for brands to know exactly what their customers are thinking or why they’re doing what they’re doing online […]

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Ecommerce - Add to Cart

Key Reasons To Use WooCommerce For Your Online Store

WooCommerce was first developed in 2011 and quickly became the go-to plugin for eCommerce websites on WordPress. Today, WooCommerce is a top choice among developers for good reason – flexibility, a wide range of integrations, robust customization options, and available add-ons to make it work for nearly any type of business. Plus, if you’re already […]

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Ecommerce Checkout

5 Tips to Get Your Website Ready for a Record-Breaking 2021 Holiday Season

The 2021 holiday season is fast approaching and with it, good tidings after a year and a half of unprecedented challenges and economic uncertainty. Among all the other new normals we’ve adopted this year is the love of online shopping, and the trend is only expected to grow. If the vast number of online shoppers […]

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Website Chatbot

Is Your Chatbot Helping – Or Frustrating – Your Customers?

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

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Ecommerce Shopping Cart

Is Your Website Ready For The 2020 Holiday Shopping Season?

We can all agree that 2020 has been quite a ride. As we turn the last corner of the year and head into the holiday shopping season, it’s logical to assume that we will see an uptick in online shopping with many stores remaining closed and people remaining home. In fact, Salesforce has been accurately […]

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COVID-19 Update

Supporting Your Customers During COVID-19

With much of the country still under shelter-in-place orders and brick and mortar businesses shuttered, it can be challenging for business owners to figure out how to support customers during this unprecedented time. Many in-person aspects of business have changed, and we’ve had to quickly shift to the virtual world. For businesses still operating, value-added […]

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2020 Ecommerce Trends

2020 Ecommerce Trends Designed To Boost Sales

Whether you have a full WooCommerce retail store, or use a simple plugin to sell SaaS packages on your WordPress site, take note of these ecommerce trends we’re seeing for the coming year. Implementing some of these on your website can improve your customers’ experience and ultimately boost sales.   Subscription-Based Models Vs. One-Off Purchases […]

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Ecommerce Website Development by PixelPeople

Website Launch: The Mulch Center

The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with several locations throughout the Chicago area. They offer a large selection of mulch, soils, and aggregates, for both residential and commercial customers. Despite their offline success, the client previously had no way for customers to request quotes or order […]

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Custom Web Development

The Powerful Benefits of Custom Website Development

In recent years, the gig economy has taken off. More people are finding online work opportunities to support themselves. As a result, do-it-yourself website platforms have become increasingly popular. While this may work for some, we want to highlight the benefits of custom website development. A custom website supports your business in a way that […]

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GDPR

Why You Should Care About GDPR

The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, […]

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Website User Experience

3 Best Practices to Elevate User Experience

Digital marketing is a must for small businesses to expand their reach and grow their market. This includes a strong social media presence, marketing strategy, and website. You know the importance of a digital footprint, but not all businesses take the time to build and maintain a top-notch user experience. Website user experience strongly affects […]

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Mega Menus for ecommerce

Mega Menus for Small Business

Mega menus go beyond simple dropdowns, to provide more options and more advanced visual cues that help guide users through your site. They help to clearly differentiate navigation options with visual grouping–section titles, borders, colors, and images–like a mini-page within a page. Most people associate mega menus with mega sites like Amazon or eBay, but there are […]

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Event Registration with WordPress and WooCommerce

Using WordPress for Event Registration

WordPress is widely known as the most popular, flexible, and robust content management system (CMS) on the web. It currently accounts for 39% of the CMS market (more than 4x the share of its nearest competitor) and more than 25% of ALL websites. Maybe lesser-known among everyday users is that WordPress is also hugely popular […]

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Website SSL Security

2017 Is Your Deadline For Adding SSL

SSL is the secure protocol used to protect sensitive information on the web. You know you’re protected when you see the green-colored lock in the address bar, followed by HTTPS (instead of simply HTTP). In the past, SSL was seen as a requirement only for ecommerce transactions and forms that handle sensitive information. But more […]

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Black Friday Ecommerce Trends

Is Your Ecommerce Site On-Trend for Holiday Sales?

As we head into the busiest shopping days of the year, here’s a quick look at online sales trends, and some of the biggest drivers of holiday shopping decisions. Despite having names still rooted in one-day sales events, Black Friday and Cyber Monday are now weeks-long promotions that might as well apply to the entire […]

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SSL Security for Ecommerce Web Development

Free SSL Security – Too Good To Be True?

SSL security is what provides the “s” in HTTPS, and the little green padlock in your address bar, signaling that you’re on an encrypted connection and it’s safe to provide sensitive information. Many services now offer free or “flexible” SSL services for your website. Is it too good to be true? Well, yes and no…it […]

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Google Mobile Friendly Test

If Your Website Is In The Majority, You’re Losing Mobile Visitors

You know the importance of responsive design and the mobile web. You’re never far from your smartphone, and more often than not, you’re using it to search the web–whether you’re at home or on the go. You’re in the majority of users, trending to the future: 2015 was the first year that Google reported that more […]

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