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The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with multiple locations throughout the Chicago area. They offer a wide selection of mulches, soils, and aggregates, for both residential and commercial customers.
The Mulch Center’s very first ecommerce website was launched by PixelPeople back in 2019, and successfully transitioned their business from taking orders manually by phone to doing the majority of their business through the website.
As all thriving businesses grow and change, they decided to update the look and feel of their website, while adding some important new features, in Spring 2024. Like their previous site, the new site is built on WooCommerce, enabling a robust set of ecommerce features for their business and their customers.
The new site includes custom features that allow customers to calculate how much mulch they will need, specify their preferred delivery date, upload a photo along with any delivery instructions, and get a shipping estimate that accounts for the various product types and the distance to be traveled. PixelPeople devised custom methods for offering discounts on both products and shipping, based on customer types and order history. The new site also integrates with a new payment processor and a new back-office accounting platform.
Both the old & new site were optimized for search engine visibility, helping The Mulch Center to outrank major competitors for dozens of keyword phrases related to their most popular offerings, several years running.
We invite you to visit their new ecommerce website at mulchcenter.com.
PixelPeople provides ecommerce website design and development services, plus a full suite of digital marketing solutions for businesses in any industry. To learn more about how we can help your business succeed online, contact us today—we would be happy to provide our expert advice and a free estimate for your next project.
