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Created in 2011, WooCommerce is an open-source eCommerce plugin that directly integrates with WordPress. It was created to give businesses of any size flexibility and advanced features for online sales and has become one of the most well-known (and used) products in eCommerce.
Benefits of WooCommerce
WooCommerce is known for being exceptionally powerful and customizable, allowing businesses to leverage it for many different needs. What’s more, the base version of WooCommerce is free to use, and its code can be modified to fit the look and feel of your website, how your products are displayed, and what options are available to your customers. It is both easy-to-use and highly scalable, allowing you to expand your store and its capabilities as your business grows.
Features of WooCommerce
One of the most appealing aspects of WooCommerce is the volume of features and plugins that can be added onto the platform to customize it to your needs. While this list is not comprehensive, it covers some of the most common features that can be integrated into the platform:
- Subscriptions: Looking to sell a subscription for a product or service? WooCommerce can assist you with this tremendous recurring revenue-generating resource and keep your customers coming back for more.
- Virtual products: Use WooCommerce to sell virtual products such as eBooks, music, and software. Allow for instant download, or for the product to be sent to your customer’s email.
- Bookings: Manage bookings and appointments online, and allow for transactions to be completed before your customer comes and sees you.
- Wholesale pricing: The platform can be customized to allow for wholesale pricing. Allow your customers to purchase large quantities and encourage repeat purchases.
- Gift cards: Gift cards allow your customers to purchase for someone else or for themselves. You can customize the amount and the expiration dates. Gift cards can be an excellent strategy to increase visibility and build your customer base.
- Loyalty programs: Build customer loyalty and relationships by creating a loyalty program where your customers will be incentivized to return more and more.
- Affiliate & referral programs: You can use WooCommerce to develop an affiliate or referral program. Reward your customers for referring others to your site. Generate new leads and produce more brand loyalty.
- Wish lists/wait lists: Is a product running out of stock or coming into stock? WooCommerce can help your customers make wish lists and wait lists so they can purchase when ready. You can also create back-in-stock alerts.
- Memberships: Use WooCommerce to create a membership site and allow your users to have a portal for personalized content and beyond.
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WooCommerce is an exceptionally flexible and beneficial platform for businesses. Given its power, its adaptability, and its volume of available features, it is a great product that only continues to get more powerful.
If you need assistance with WooCommerce or building a customized, robust online store, reach out to us today – we would love to discuss the tools and strategies you need to succeed.
