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Following is a list of our most recent posts. To filter by category, use the buttons below.
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8 Quick Ways to Increase Conversions on Your Website

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

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Web Design Trends

8 Trends in Web Design & User Experience For 2021

Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]

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Understand Your Marketing Plan

Why You Should Understand Your Marketing Before You Outsource

Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]

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Website Security

Website Security Checklist – Is Your Website Secure?

Every day, websites are exposed to hackers, malware, and other security threats. It’s up to website and business owners to ensure their websites are secure in order to assure customers that their information is safe while visiting a website. If it’s been a minute since you did a website security health check, use this checklist […]

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wordpress themes

Custom WordPress Themes vs Pre-Built, Which Is Right For Your Business?

Times, they are a-changin’. After a whirlwind year, it seems like we’re finally starting to see a light at the end of the tunnel. Businesses are getting back to business, and here at PixelPeople we’re staying busy with requests for one of our core offerings: custom WordPress themes. If your business has changed in the […]

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Social Media Management

Outsourcing Social Media: Why It Pays…To Pay Someone Else

Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]

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Website Maintenance

Resolve To Maintain Your Website In 2021

Website maintenance is often an overlooked part of website ownership — especially for small businesses with a tight IT budget. But failing to maintain your site on a regular basis can lead to potentially serious problems for your business. If you’ve been lax about website maintenance, resolve to make 2021 the year you start keeping […]

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Google Webspace Partner

Best Virtual Tools For Businesses In 2021

While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]

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Website Chatbot

Is Your Chatbot Helping – Or Frustrating – Your Customers?

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

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Retargeting Ads

Recapture Lost Website Traffic With Retargeting Ads

As digital marketing guru Neil Patel says, “Pageviews don’t pay the bills. Purchases do.” If your website has a healthy amount of monthly traffic, but conversions are low, retargeting may be a viable strategy to reel back in some of that lost traffic. Here’s how it works.   How Does Retargeting Work? Retargeting tracks visitors […]

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Ecommerce Shopping Cart

Is Your Website Ready For The 2020 Holiday Shopping Season?

We can all agree that 2020 has been quite a ride. As we turn the last corner of the year and head into the holiday shopping season, it’s logical to assume that we will see an uptick in online shopping with many stores remaining closed and people remaining home. In fact, Salesforce has been accurately […]

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Responsive Website Design

2020 Best Practices For Responsive Mobile Website Design

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

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SSL Security for Ecommerce Web Development

SSL Certificates 101: The Best Choices For Your Online Security

In the first half of 2019 alone, data breaches exposed 4.1 billion records. Website owners know that SSL certificates for online security are critical to protecting business and customer data from attackers, but knowing what exactly you need can be confusing. Let’s take a look at SSL certificates, why you need them, and an overview […]

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Google Home Mini

Still Working From Home? How Can PixelPeople Help?

Send us your questions and ideas for a chance to win one of 3 Google Home Minis Giveaway time! It’s no secret that we love All-Things-Google here at PixelPeople. And we happen to have 3 Google Home Minis that we want to give away to our loyal customers and readers! So we want to know: […]

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Free Marketing Ideas

8 Ways To Keep Marketing Without A Budget

Finding cost-effective ways to market always makes good business sense. And especially in today’s environment, many companies have had to change the ways they operate, tightening budgets, and finding more creative ways to stay in front of customers. If this sounds familiar, here are 8 ways you can continue marketing without a budget.   #1 […]

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LaSalle St Website Design

Launch: LaSalle St. Securities Rebrand & Website

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

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COVID-19 Update

Supporting Your Customers During COVID-19

With much of the country still under shelter-in-place orders and brick and mortar businesses shuttered, it can be challenging for business owners to figure out how to support customers during this unprecedented time. Many in-person aspects of business have changed, and we’ve had to quickly shift to the virtual world. For businesses still operating, value-added […]

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Website Audit

Improve Website Performance & Conversions With A Site Audit

In our last post, we took a look at how analytics can provide information about site performance. However, knowing what is happening becomes even more valuable when you gain insight as to why it is happening. For example, analytics may show a high bounce rate, and an audit may reveal the problem is due to […]

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Google Analytics Experts

Why Are Website Audits and Analytics Important to Your Site’s Success?

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

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G-Suite Google Partner

Moving Your Business To The Cloud: Why You’ll Love Google

Expensive, unreliable desktop apps are officially a thing of the past. Modern businesses have fully embraced cloud-based solutions for email, data storage, analytics, and everyday productivity apps. And one company consistently stands apart by offering all of these technologies – and more – in one place: Google. We are enthusiastic believers in the power of […]

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Website Redesign for Utopia Solutions

Website Launch: Utopia Solutions

Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]

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Rebranding Examples

5 Signs It’s Time To Rebrand Your Business

When you’re busy with the daily grind, it can be difficult to notice the signs that it’s time to rebrand. The New Year is a great time to take a step back and evaluate whether your branding still reflects your business’s identity, vision, and values. Here are 5 signs that could indicate it’s time for […]

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2020 Ecommerce Trends

2020 Ecommerce Trends Designed To Boost Sales

Whether you have a full WooCommerce retail store, or use a simple plugin to sell SaaS packages on your WordPress site, take note of these ecommerce trends we’re seeing for the coming year. Implementing some of these on your website can improve your customers’ experience and ultimately boost sales.   Subscription-Based Models Vs. One-Off Purchases […]

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Optimize for Voice Search

How To Optimize Content For Voice Search

Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]

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WordPress Page Builders

WordPress Page Builders – What to Know Before You Choose

Visual page builders like Elementor, Beaver Builder, Divi, Thrive and WPBakery have exploded in popularity over the past couple of years. Their drag-and-drop simplicity makes it easy for website owners and developers alike to create modern, sophisticated layouts without the need to learn any code. But there are some drawbacks to using page builders that […]

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