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September 13, 2023
Anytime Google makes changes to its algorithm, website owners feel anxiety as they wait to see how it will affect their website rankings. In the dynamic world of digital marketing, it’s critical to stay in step with Google’s algorithmic shifts – and the recent August 2023 Core Update was no different. What is a […]
August 16, 2023
Created in 2011, WooCommerce is an open-source eCommerce plugin that directly integrates with WordPress. It was created to give businesses of any size flexibility and advanced features for online sales and has become one of the most well-known (and used) products in eCommerce. Benefits of WooCommerce WooCommerce is known for being exceptionally powerful and […]
July 19, 2023
In the ever-evolving digital landscape, consumers are constantly bombarded with marketing messages. That’s why it’s so important to evaluate not only what you’re saying, but also what platforms you’re using. A well-executed cross-channel content marketing strategy is essential to engage your target audience and cut through the noise effectively. What is Cross-Channel Content Marketing? […]
June 14, 2023
Local SEO helps businesses improve their visibility in search engine results pages (SERPs) for relevant local searches, which can lead to more website traffic, more leads, and more sales. It’s a need-to-have in the digital landscape. When your website is well-optimized, you’re able to achieve higher visibility in search results when someone is looking for […]
May 17, 2023
In the world of ecommerce, customers have greater power now than ever before. Consumers have an incredible amount of information at their fingertips and are able to compare products and services easily. But it can be hard for brands to know exactly what their customers are thinking or why they’re doing what they’re doing online […]
April 19, 2023
The future of analytics lies in Google Analytics 4 (GA4), which is a novel platform that adopts a distinct approach to data collection compared to Universal Analytics (UA). GA4 offers numerous advantages over UA, and it’s essential to migrate to the new platform because UA is sunsetting very soon (June 2023!). Here’s all that you […]
April 10, 2023
NueMeta is an internet-scale, B2B digital process automation (DPA) services company, allowing content providers to distribute music, video and other digital media to online streaming services quickly and easily. Their business has been growing by leaps and bounds, and they decided it was time for a website refresh that reflected their growth and their newest […]
March 15, 2023
A well-maintained, up-to-date website can be a valuable tool for many years to come. But every website will eventually reach a point when it needs to be rethought, redesigned, and rebuilt. Here are five indicators that it may be time for an overhaul. Your Branding Has Changed Have you gone through a rebrand or […]
February 15, 2023
When building a WordPress website, one of the most important decisions you’ll make is what kind of theme to use. With WordPress, there is a wide variety of options available that offer varying benefits based on your budget and your website needs. In this post, we’ll explain the differences between pre-made themes, visual builders, and […]
January 18, 2023
We talk a lot about the behind-the-scenes parts of your website: the importance of website maintenance and security updates, how a custom-built site improves performance, and the risks of skimping on website development. But let’s get real. Most business owners and marketers focus on the looks of their website first. First impressions ARE everything. A […]
December 15, 2022
A poor experience on your website can leave a bad taste in a visitor’s mouth. In fact, an in-depth report from Baynard and eMarketer found that 88% of online users wouldn’t return to a website after having a bad user experience. That same report concluded that 35% of sales are left on the table due […]
November 16, 2022
PHP is a widely-used open-source scripting language known for its flexibility and simplicity, powering nearly 80% of all websites worldwide. If you’re using WordPress, you’re almost certainly using PHP. On November 28th, security support for PHP 7.4 will end. This means WordPress websites running themes and plugins dependent on 7.4 will no longer receive security […]
October 19, 2022
For companies that use Google Workspace (formerly G-Suite), the leader in cloud-based productivity apps is always making changes to give users the best experience possible. So what’s new with Workspace? Assign Tasks From Google Docs If you use Docs to collaborate, you’re probably already using the commenting feature to @ someone and assign them a […]
September 14, 2022
Earlier this year, MoneyTalksNews.com listed 14 purchases you should never skimp on. The list starts with insurance, household tools, and cars (remember the Yugo?). Right behind those on their list was Professional Services—and what they had to say definitely applies to web development: “From financial advisers to auto mechanics, you want to spend extra to […]
August 17, 2022
Nearly every brand has a mobile app these days. But consumers don’t want hundreds of apps cluttering their smartphones. At the same time, consumers want speed, reliability, and functionality when they visit a website – regardless of whether they visit it from their smartphone, tablet, or desktop browser. While we have historically facilitated that transition […]
July 20, 2022
WooCommerce was first developed in 2011 and quickly became the go-to plugin for eCommerce websites on WordPress. Today, WooCommerce is a top choice among developers for good reason – flexibility, a wide range of integrations, robust customization options, and available add-ons to make it work for nearly any type of business. Plus, if you’re already […]
June 15, 2022
As a marketer, you know how important it is to track your efforts. You need to know where leads are coming from so that you know what’s working — and what’s not. Most importantly, you need to be able to go to decision-makers with data-fueled recommendations for future campaigns. For digital marketing, this is a […]
May 18, 2022
It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]
April 18, 2022
When optimizing your WordPress website for download speed, mobile performance is particularly important. Although mobile network speeds now often rival wifi, they’re usually still slower than what’s available to a desktop computer that’s hard-wired to a local network. And users who are on-the-go may be even less patient than desktop users when waiting for pages […]
March 15, 2022
Back in October of 2021, WordPress announced the formation of a new WordPress Performance Team–including contributors from Google, Yoast, and hundreds of community members–all aimed at increasing the performance (speed) of the WordPress core. Improved website performance can provide a better user experience and increased engagement, while also benefitting SEO and being more economically and […]
February 10, 2022
It’s no secret that a well-maintained website is essential for any business that wants to succeed online. As websites continue to grow more sophisticated and complex, maintaining your website can become a bothersome or intimidating task that many website owners put off. But by entrusting your website maintenance to an experienced agency, you can rest […]
January 17, 2022
When you’re building or updating a website for your business, you have a lot of options. From free website builders, to pre-built themes, to custom development, the options are almost infinite. “Cheap and easy” might be a good option for a hobby or personal website, but when it comes to your business, we believe that […]
December 10, 2021
It goes without saying that no matter what type of business you own, having an aesthetic, high-performing website is vital to the success of your venture. But before you can build the perfect website, you’ll need to decide on a service to host it – that is, give it a home on the web. While […]
November 12, 2021
Employing the right methods to target, reach, engage, and convert audiences is paramount to your business growth. With the myriad of online platforms consumers use nowadays, it can be challenging to determine where, when, and how to use the many digital marketing tools available at your fingertips. And with all digital marketing strategies ultimately falling […]
October 6, 2021
The 2021 holiday season is fast approaching and with it, good tidings after a year and a half of unprecedented challenges and economic uncertainty. Among all the other new normals we’ve adopted this year is the love of online shopping, and the trend is only expected to grow. If the vast number of online shoppers […]
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