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Following is a list of our most recent posts. To filter by category, use the buttons below.
Email Marketing Mass Delivery

Mass Email Delivery in 2024:
Adapting to Revised Guidelines from Google and Yahoo

For the past decade or so, email marketing has been a crucial tool for reaching audiences, building customer relationships, and driving conversions. However, with the rise of spam and unsolicited emails, email service providers continuously refine their algorithms and policies to protect users from unwanted content. Recently we’ve seen substantial changes in the regulations governing […]

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Google Search Console

Google Search Console: A Comprehensive Guide

In the online world, where information is abundant and search engines hold the key, Google Search Console is a crucial tool for website owners, marketing professionals, and SEO enthusiasts. This free platform allows you to analyze, optimize, and enhance your website’s visibility in Google’s search results. Join us as we explore the core of Google […]

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User Experience

UX Design in 2024: A Preview of What Lies Ahead

UX design is a field that is constantly adjusting to technological advancements, user behaviors, and emerging trends. As we enter 2024, many significant trends are positioned to influence the UX design landscape, bringing in fresh perspectives to user interactions and interface experiences.   Engaging Experiences with Extended Reality (XR) The integration of extended reality (virtual […]

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AI-Human connection

How to Balance AI and Human Connections in Social Media Marketing

In the ever-evolving landscape of digital marketing, social media has solidified itself as a key platform for engaging with audiences, promoting products and services, and establishing your brand presence. And with the recent surge of Artificial Intelligence (AI)-based tools, it’s tempting for businesses to turn to AI to streamline their social media marketing efforts. However, […]

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Cyber Monday Ecommerce

Mastering Black Friday and Cyber Monday: A Digital Marketer’s Guide

Black Friday and Cyber Monday are two of the most significant shopping events of the year and both offer digital marketers fantastic opportunities to boost sales. But thriving during this bustling shopping weekend requires planning and preparation. Let’s dive into the steps that digital marketers should take to prepare for these holiday season promotions.   […]

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Google search algorithm

Everything You Need To Know About Google’s August 2023 Core Updates

Anytime Google makes changes to its algorithm, website owners feel anxiety as they wait to see how it will affect their website rankings. In the dynamic world of digital marketing, it’s critical to stay in step with Google’s algorithmic shifts – and the recent August 2023 Core Update was no different.   What is a […]

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WooCommerce

WooCommerce Can Do That!

Created in 2011, WooCommerce is an open-source eCommerce plugin that directly integrates with WordPress. It was created to give businesses of any size flexibility and advanced features for online sales and has become one of the most well-known (and used) products in eCommerce.   Benefits of WooCommerce WooCommerce is known for being exceptionally powerful and […]

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cross-channel content marketing

Reaching Your Audience: How to Leverage Email and Social Media
in Cross-Channel Content Marketing

In the ever-evolving digital landscape, consumers are constantly bombarded with marketing messages. That’s why it’s so important to evaluate not only what you’re saying, but also what platforms you’re using. A well-executed cross-channel content marketing strategy is essential to engage your target audience and cut through the noise effectively.   What is Cross-Channel Content Marketing? […]

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Local SEO - Google My Business Profile

Critical Local SEO Updates To Ensure Your Website Isn’t Lost In The Crowd

Local SEO helps businesses improve their visibility in search engine results pages (SERPs) for relevant local searches, which can lead to more website traffic, more leads, and more sales. It’s a need-to-have in the digital landscape. When your website is well-optimized, you’re able to achieve higher visibility in search results when someone is looking for […]

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Customer Journey Map

How to Create an Effective Customer Journey Map for Your Website

In the world of ecommerce, customers have greater power now than ever before. Consumers have an incredible amount of information at their fingertips and are able to compare products and services easily. But it can be hard for brands to know exactly what their customers are thinking or why they’re doing what they’re doing online […]

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Google Analytics GA4

GA4 – The Future of Analytics & How to Migrate

The future of analytics lies in Google Analytics 4 (GA4), which is a novel platform that adopts a distinct approach to data collection compared to Universal Analytics (UA). GA4 offers numerous advantages over UA, and it’s essential to migrate to the new platform because UA is sunsetting very soon (June 2023!). Here’s all that you […]

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NueMeta Website Launch

Website Launch: NueMeta

NueMeta is an internet-scale, B2B digital process automation (DPA) services company, allowing content providers to distribute music, video and other digital media to online streaming services quickly and easily. Their business has been growing by leaps and bounds, and they decided it was time for a website refresh that reflected their growth and their newest […]

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Website Redesign

5 Indicators It’s Time To Rebuild Your Website

A well-maintained, up-to-date website can be a valuable tool for many years to come. But every website will eventually reach a point when it needs to be rethought, redesigned, and rebuilt. Here are five indicators that it may be time for an overhaul.   Your Branding Has Changed Have you gone through a rebrand or […]

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WordPress Page Editor

The Benefits of a Custom WordPress Theme
Over an Off-the-Shelf Theme or Visual Builder

When building a WordPress website, one of the most important decisions you’ll make is what kind of theme to use. With WordPress, there is a wide variety of options available that offer varying benefits based on your budget and your website needs. In this post, we’ll explain the differences between pre-made themes, visual builders, and […]

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Web Design Trends

Web Design Trends To Watch In 2023

We talk a lot about the behind-the-scenes parts of your website: the importance of website maintenance and security updates, how a custom-built site improves performance, and the risks of skimping on website development. But let’s get real. Most business owners and marketers focus on the looks of their website first. First impressions ARE everything. A […]

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Wordpress Website Performance

How A Custom-Built WordPress Site Improves Your Core Web Vitals

A poor experience on your website can leave a bad taste in a visitor’s mouth. In fact, an in-depth report from Baynard and eMarketer found that 88% of online users wouldn’t return to a website after having a bad user experience. That same report concluded that 35% of sales are left on the table due […]

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PHP Update

The Problem With Ignoring Website Maintenance (What We Are Learning From The PHP 8.0 Update)

PHP is a widely-used open-source scripting language known for its flexibility and simplicity, powering nearly 80% of all websites worldwide. If you’re using WordPress, you’re almost certainly using PHP. On November 28th, security support for PHP 7.4 will end. This means WordPress websites running themes and plugins dependent on 7.4 will no longer receive security […]

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Google Workspace

Latest Developments In Google Workspace

For companies that use Google Workspace (formerly G-Suite), the leader in cloud-based productivity apps is always making changes to give users the best experience possible. So what’s new with Workspace? Assign Tasks From Google Docs If you use Docs to collaborate, you’re probably already using the commenting feature to @ someone and assign them a […]

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Not Found

The Risks Of Cheap Website Development

Earlier this year, MoneyTalksNews.com listed 14 purchases you should never skimp on. The list starts with insurance, household tools, and cars (remember the Yugo?). Right behind those on their list was Professional Services—and what they had to say definitely applies to web development: “From financial advisers to auto mechanics, you want to spend extra to […]

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Progressive Web App

Progressive Web Apps – What’s the Big Deal?

Nearly every brand has a mobile app these days. But consumers don’t want hundreds of apps cluttering their smartphones. At the same time, consumers want speed, reliability, and functionality when they visit a website – regardless of whether they visit it from their smartphone, tablet, or desktop browser. While we have historically facilitated that transition […]

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Ecommerce - Add to Cart

Key Reasons To Use WooCommerce For Your Online Store

WooCommerce was first developed in 2011 and quickly became the go-to plugin for eCommerce websites on WordPress. Today, WooCommerce is a top choice among developers for good reason – flexibility, a wide range of integrations, robust customization options, and available add-ons to make it work for nearly any type of business. Plus, if you’re already […]

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Tracking Traditional Media with Google Analytics

How To Track Traditional Media In Google Analytics

As a marketer, you know how important it is to track your efforts. You need to know where leads are coming from so that you know what’s working — and what’s not. Most importantly, you need to be able to go to decision-makers with data-fueled recommendations for future campaigns. For digital marketing, this is a […]

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Content Marketing

Tips for Creating Content and Repurposing It Across Multiple Channels

It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]

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Mobile Website Speed

8 Ways to Improve Mobile Performance of Your WordPress Website

When optimizing your WordPress website for download speed, mobile performance is particularly important. Although mobile network speeds now often rival wifi, they’re usually still slower than what’s available to a desktop computer that’s hard-wired to a local network. And users who are on-the-go may be even less patient than desktop users when waiting for pages […]

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Wordpress Website Performance

How To Benefit From Future WordPress Performance Enhancements Today

Back in October of 2021, WordPress announced the formation of a new WordPress Performance Team–including contributors from Google, Yoast, and hundreds of community members–all aimed at increasing the performance (speed) of the WordPress core. Improved website performance can provide a better user experience and increased engagement, while also benefitting SEO and being more economically and […]

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