Here’s what’s been happening in our world.
Join our email list, and we’ll tell you more each month.
October 19, 2022
For companies that use Google Workspace (formerly G-Suite), the leader in cloud-based productivity apps is always making changes to give users the best experience possible. So what’s new with Workspace? Assign Tasks From Google Docs If you use Docs to collaborate, you’re probably already using the commenting feature to @ someone and assign them a […]
September 14, 2022
Earlier this year, MoneyTalksNews.com listed 14 purchases you should never skimp on. The list starts with insurance, household tools, and cars (remember the Yugo?). Right behind those on their list was Professional Services—and what they had to say definitely applies to web development: “From financial advisers to auto mechanics, you want to spend extra to […]
August 17, 2022
Nearly every brand has a mobile app these days. But consumers don’t want hundreds of apps cluttering their smartphones. At the same time, consumers want speed, reliability, and functionality when they visit a website – regardless of whether they visit it from their smartphone, tablet, or desktop browser. While we have historically facilitated that transition […]
July 20, 2022
WooCommerce was first developed in 2011 and quickly became the go-to plugin for eCommerce websites on WordPress. Today, WooCommerce is a top choice among developers for good reason – flexibility, a wide range of integrations, robust customization options, and available add-ons to make it work for nearly any type of business. Plus, if you’re already […]
June 15, 2022
As a marketer, you know how important it is to track your efforts. You need to know where leads are coming from so that you know what’s working — and what’s not. Most importantly, you need to be able to go to decision-makers with data-fueled recommendations for future campaigns. For digital marketing, this is a […]
May 18, 2022
It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]
April 18, 2022
When optimizing your WordPress website for download speed, mobile performance is particularly important. Although mobile network speeds now often rival wifi, they’re usually still slower than what’s available to a desktop computer that’s hard-wired to a local network. And users who are on-the-go may be even less patient than desktop users when waiting for pages […]
March 15, 2022
Back in October of 2021, WordPress announced the formation of a new WordPress Performance Team–including contributors from Google, Yoast, and hundreds of community members–all aimed at increasing the performance (speed) of the WordPress core. Improved website performance can provide a better user experience and increased engagement, while also benefitting SEO and being more economically and […]
February 10, 2022
It’s no secret that a well-maintained website is essential for any business that wants to succeed online. As websites continue to grow more sophisticated and complex, maintaining your website can become a bothersome or intimidating task that many website owners put off. But by entrusting your website maintenance to an experienced agency, you can rest […]
January 17, 2022
When you’re building or updating a website for your business, you have a lot of options. From free website builders, to pre-built themes, to custom development, the options are almost infinite. “Cheap and easy” might be a good option for a hobby or personal website, but when it comes to your business, we believe that […]
December 10, 2021
It goes without saying that no matter what type of business you own, having an aesthetic, high-performing website is vital to the success of your venture. But before you can build the perfect website, you’ll need to decide on a service to host it – that is, give it a home on the web. While […]
November 12, 2021
Employing the right methods to target, reach, engage, and convert audiences is paramount to your business growth. With the myriad of online platforms consumers use nowadays, it can be challenging to determine where, when, and how to use the many digital marketing tools available at your fingertips. And with all digital marketing strategies ultimately falling […]
October 6, 2021
The 2021 holiday season is fast approaching and with it, good tidings after a year and a half of unprecedented challenges and economic uncertainty. Among all the other new normals we’ve adopted this year is the love of online shopping, and the trend is only expected to grow. If the vast number of online shoppers […]
September 12, 2021
Topical authority takes a narrow approach to SEO. This revolutionary approach distances itself from the broad and sweeping SEO strategies of the past. Instead, as the name implies, a website strives to be the true ‘authority’ on a specific, niche topic. And we all know that Google loves authority. Topical authority seems deceptively simple on […]
August 11, 2021
In the 40 years since email marketing began, it continues to be one of the strongest and most crucial aspects of any company’s marketing plans, and here’s the proof in numbers: 50.7% of customers’ buying decisions are influenced by emails Email has 40% better conversions than social media platforms like Twitter and Facebook Email marketing […]
July 22, 2021
Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]
June 23, 2021
Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]
May 26, 2021
Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]
May 12, 2021
Every day, websites are exposed to hackers, malware, and other security threats. It’s up to website and business owners to ensure their websites are secure in order to assure customers that their information is safe while visiting a website. If it’s been a minute since you did a website security health check, use this checklist […]
April 14, 2021
Times, they are a-changin’. After a whirlwind year, it seems like we’re finally starting to see a light at the end of the tunnel. Businesses are getting back to business, and here at PixelPeople we’re staying busy with requests for one of our core offerings: custom WordPress themes. If your business has changed in the […]
March 10, 2021
Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]
February 15, 2021
Website maintenance is often an overlooked part of website ownership — especially for small businesses with a tight IT budget. But failing to maintain your site on a regular basis can lead to potentially serious problems for your business. If you’ve been lax about website maintenance, resolve to make 2021 the year you start keeping […]
January 13, 2021
While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]
December 10, 2020
Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]
November 11, 2020
As digital marketing guru Neil Patel says, “Pageviews don’t pay the bills. Purchases do.” If your website has a healthy amount of monthly traffic, but conversions are low, retargeting may be a viable strategy to reel back in some of that lost traffic. Here’s how it works. How Does Retargeting Work? Retargeting tracks visitors […]
Follow us on Facebook, Twitter, and LinkedIn.
Connect
Request a quote, Ask a question, Join our mailing list.