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November 12, 2019
Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]
October 16, 2019
Visual page builders like Elementor, Beaver Builder, Divi, Thrive and WPBakery have exploded in popularity over the past couple of years. Their drag-and-drop simplicity makes it easy for website owners and developers alike to create modern, sophisticated layouts without the need to learn any code. But there are some drawbacks to using page builders that […]
September 10, 2019
If you’re ready to launch a new website for your business, but aren’t sure where to start, one key consideration is whether to hire a web development agency. While it costs more to have a custom site created, the business outcome can be well worth the investment. But how can you tell which website development […]
August 7, 2019
Investing in your website can be a wonderful opportunity for your business. Much of today’s business takes place online, even outside of the purchase process, so your website and digital footprint deserve attention. Today’s post focuses on the questions to ask before you dive into a website project. A custom website requires resources (time, money, […]
July 10, 2019
Branding is key to all businesses – particularly those in highly competitive markets. Without a strong brand, it’s difficult for your business to stand out. While some associate “brand” with “logo,” know that your brand extends beyond one creative asset. Your brand reflects everything about your business, which is why being thoughtful matters. Developing a […]
June 5, 2019
SEO, or Search Engine Optimization, is a digital marketing topic that has been shrouded in mystery for as long as it has been around. Businesses know that SEO is important, but they often struggle to understand it and to keep up with SEO trends. PixelPeople specializes in SEO for custom websites, so we see first […]
May 8, 2019
How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]
April 22, 2019
The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with several locations throughout the Chicago area. They offer a large selection of mulch, soils, and aggregates, for both residential and commercial customers. Despite their offline success, the client previously had no way for customers to request quotes or order […]
April 10, 2019
Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]
March 14, 2019
Whether you have an established brand, want to rebrand or re-launch, or are starting from scratch, the branding process is just that—a process. Your brand is what immediately differentiates you from competitors, and as we’ve mentioned, your brand goes far beyond graphic design. When you’re making strategic brand updates, approach your project with intention. Below […]
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