Posted June 14, 2023
Local SEO helps businesses improve their visibility in search engine results pages (SERPs) for relevant local searches, which can lead to more website traffic, more leads, and more sales. It’s a need-to-have in the digital landscape.
When your website is well-optimized, you’re able to achieve higher visibility in search results when someone is looking for products or services in a specific location (such as “restaurants near me”). It’s a crucial step in marketing any business – but is especially important for those that rely on local customers or foot traffic.
In recent years, Google has implemented significant updates to its algorithm, impacting local SEO practices. These updates have underscored how important it is for businesses to optimize their online presence to cater to local searches.
Here are some of the updates Google has been prioritizing:
These updates provide a glimpse into the substantial changes witnessed in local SEO. By following these recommendations, businesses can boost their local search rankings and attract a broader local customer base. Additionally, there are a few supplementary strategies that can be implemented to enhance local SEO efforts further:
By implementing these strategies, businesses can strengthen their local SEO efforts and attract more local customers. Using these tools to update local SEO is key to ensuring your business remains competitive in the digital marketplace.
If you’re needing assistance with updating your local SEO, or understanding the impact of SEO in general, reach out to us today – we would be happy to discuss how to get this started and the tools and strategies you need to succeed.
Tags: search engine marketing, search engine optimization, seo
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