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Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Neumorphic Web Design

Web Design Trends To Watch In 2023

We talk a lot about the behind-the-scenes parts of your website: the importance of website maintenance and security updates, how a custom-built site improves performance, and the risks of skimping on website development. But let’s get real. Most business owners and marketers focus on the looks of their website first. First impressions ARE everything. A […]

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Wordpress Website Performance

How A Custom-Built WordPress Site Improves Your Core Web Vitals

A poor experience on your website can leave a bad taste in a visitor’s mouth. In fact, an in-depth report from Baynard and eMarketer found that 88% of online users wouldn’t return to a website after having a bad user experience. That same report concluded that 35% of sales are left on the table due […]

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PHP Update

The Problem With Ignoring Website Maintenance (What We Are Learning From The PHP 8.0 Update)

PHP is a widely-used open-source scripting language known for its flexibility and simplicity, powering nearly 80% of all websites worldwide. If you’re using WordPress, you’re almost certainly using PHP. On November 28th, security support for PHP 7.4 will end. This means WordPress websites running themes and plugins dependent on 7.4 will no longer receive security […]

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Google Workspace

Latest Developments In Google Workspace

For companies that use Google Workspace (formerly G-Suite), the leader in cloud-based productivity apps is always making changes to give users the best experience possible. So what’s new with Workspace? Assign Tasks From Google Docs If you use Docs to collaborate, you’re probably already using the commenting feature to @ someone and assign them a […]

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Website Search - Not Found

The Risks Of Cheap Website Development

Earlier this year, MoneyTalksNews.com listed 14 purchases you should never skimp on. The list starts with insurance, household tools, and cars (remember the Yugo?). Right behind those on their list was Professional Services—and what they had to say definitely applies to web development: “From financial advisers to auto mechanics, you want to spend extra to […]

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Blog

Progressive Web Apps – What’s the Big Deal?

Nearly every brand has a mobile app these days. But consumers don’t want hundreds of apps cluttering their smartphones. At the same time, consumers want speed, reliability, and functionality when they visit a website – regardless of whether they visit it from their smartphone, tablet, or desktop browser. While we have historically facilitated that transition […]

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Ecommerce Website

Key Reasons To Use WooCommerce For Your Online Store

WooCommerce was first developed in 2011 and quickly became the go-to plugin for eCommerce websites on WordPress. Today, WooCommerce is a top choice among developers for good reason – flexibility, a wide range of integrations, robust customization options, and available add-ons to make it work for nearly any type of business. Plus, if you’re already […]

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Web Search

How To Track Traditional Media In Google Analytics

As a marketer, you know how important it is to track your efforts. You need to know where leads are coming from so that you know what’s working — and what’s not. Most importantly, you need to be able to go to decision-makers with data-fueled recommendations for future campaigns. For digital marketing, this is a […]

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Content Marketing

Tips for Creating Content and Repurposing It Across Multiple Channels

It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]

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Mobile Website Speed

8 Ways to Improve Mobile Performance of Your WordPress Website

When optimizing your WordPress website for download speed, mobile performance is particularly important. Although mobile network speeds now often rival wifi, they’re usually still slower than what’s available to a desktop computer that’s hard-wired to a local network. And users who are on-the-go may be even less patient than desktop users when waiting for pages […]

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Wordpress Website Performance

How To Benefit From Future WordPress Performance Enhancements Today

Back in October of 2021, WordPress announced the formation of a new WordPress Performance Team–including contributors from Google, Yoast, and hundreds of community members–all aimed at increasing the performance (speed) of the WordPress core. Improved website performance can provide a better user experience and increased engagement, while also benefitting SEO and being more economically and […]

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Website Maintenance

5 Benefits of Professional Website Maintenance Services

It’s no secret that a well-maintained website is essential for any business that wants to succeed online. As websites continue to grow more sophisticated and complex, maintaining your website can become a bothersome or intimidating task that many website owners put off. But by entrusting your website maintenance to an experienced agency, you can rest […]

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