News

March 10, 2021  |  Digital Marketing

Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]

February 15, 2021  |  Website Maintenance & Hosting

Website maintenance is often an overlooked part of website ownership — especially for small businesses with a tight IT budget. But failing to maintain your site on a regular basis can lead to potentially serious problems for your business. If you’ve been lax about website maintenance, resolve to make 2021 the year you start keeping […]

January 13, 2021  |  Web Design & Development

While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]

December 10, 2020  |  Web Design & Development

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

November 11, 2020  |  Digital Marketing

As digital marketing guru Neil Patel says, “Pageviews don’t pay the bills. Purchases do.” If your website has a healthy amount of monthly traffic, but conversions are low, retargeting may be a viable strategy to reel back in some of that lost traffic. Here’s how it works.   How Does Retargeting Work? Retargeting tracks visitors […]

October 14, 2020  |  Ecommerce Web Development

We can all agree that 2020 has been quite a ride. As we turn the last corner of the year and head into the holiday shopping season, it’s logical to assume that we will see an uptick in online shopping with many stores remaining closed and people remaining home. In fact, Salesforce has been accurately […]

September 9, 2020  |  Web Design & Development

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

August 11, 2020  |  Website Maintenance & Hosting

In the first half of 2019 alone, data breaches exposed 4.1 billion records. Website owners know that SSL certificates for online security are critical to protecting business and customer data from attackers, but knowing what exactly you need can be confusing. Let’s take a look at SSL certificates, why you need them, and an overview […]

July 9, 2020  |  Google Workspace

Send us your questions and ideas for a chance to win one of 3 Google Home Minis Giveaway time! It’s no secret that we love All-Things-Google here at PixelPeople. And we happen to have 3 Google Home Minis that we want to give away to our loyal customers and readers! So we want to know: […]

June 15, 2020  |  Digital Marketing

Finding cost-effective ways to market always makes good business sense. And especially in today’s environment, many companies have had to change the ways they operate, tightening budgets, and finding more creative ways to stay in front of customers. If this sounds familiar, here are 8 ways you can continue marketing without a budget.   #1 […]

June 5, 2020  |  Web Design & Development

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

May 6, 2020  |  Ecommerce Web Development

With much of the country still under shelter-in-place orders and brick and mortar businesses shuttered, it can be challenging for business owners to figure out how to support customers during this unprecedented time. Many in-person aspects of business have changed, and we’ve had to quickly shift to the virtual world. For businesses still operating, value-added […]