News

June 5, 2020  |  Web Design & Development

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

May 6, 2020  |  Ecommerce Web Development

With much of the country still under shelter-in-place orders and brick and mortar businesses shuttered, it can be challenging for business owners to figure out how to support customers during this unprecedented time. Many in-person aspects of business have changed, and we’ve had to quickly shift to the virtual world. For businesses still operating, value-added […]

April 15, 2020  |  Web Design & Development

In our last post, we took a look at how analytics can provide information about site performance. However, knowing what is happening becomes even more valuable when you gain insight as to why it is happening. For example, analytics may show a high bounce rate, and an audit may reveal the problem is due to […]

March 11, 2020  |  Digital Marketing

There seems to be a misconception among businesses when it comes to websites – something along the lines of “if you build it, they will come.” While it’s true that online presence is a necessary way to generate exposure and inbound traffic, some businesses are shocked and disappointed when a new website doesn’t produce immediate […]

February 12, 2020  |  Google Workspace

Expensive, unreliable desktop apps are officially a thing of the past. Modern businesses have fully embraced cloud-based solutions for email, data storage, analytics, and everyday productivity apps. And one company consistently stands apart by offering all of these technologies – and more – in one place: Google. We are enthusiastic believers in the power of […]

January 21, 2020  |  Web Design & Development

Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]

January 8, 2020  |  Brand Development & Logo Design

When you’re busy with the daily grind, it can be difficult to notice the signs that it’s time to rebrand. The New Year is a great time to take a step back and evaluate whether your branding still reflects your business’s identity, vision, and values. Here are 5 signs that could indicate it’s time for […]

December 12, 2019  |  Ecommerce Web Development

Whether you have a full WooCommerce retail store, or use a simple plugin to sell SaaS packages on your WordPress site, take note of these ecommerce trends we’re seeing for the coming year. Implementing some of these on your website can improve your customers’ experience and ultimately boost sales.   Subscription-Based Models Vs. One-Off Purchases […]

November 12, 2019  |  Search Engine Optimization (SEO)

Over the past decade, voice search has exploded onto the digital space, and its impact is only growing. Including voice search optimization in our existing SEO strategies has become a necessity, rather than an option. Voice recognition is constantly improving and nearing 100% accuracy, and people are now comfortable asking questions and making demands of […]

October 16, 2019  |  WordPress Web Design & Development

Visual page builders like Elementor, Beaver Builder, Divi, Thrive and WPBakery have exploded in popularity over the past couple of years. Their drag-and-drop simplicity makes it easy for website owners and developers alike to create modern, sophisticated layouts without the need to learn any code. But there are some drawbacks to using page builders that […]

September 10, 2019  |  Web Design & Development

If you’re ready to launch a new website for your business, but aren’t sure where to start, one key consideration is whether to hire a web development agency. While it costs more to have a custom site created, the business outcome can be well worth the investment. But how can you tell which website development […]

August 7, 2019  |  Web Design & Development

Investing in your website can be a wonderful opportunity for your business. Much of today’s business takes place online, even outside of the purchase process, so your website and digital footprint deserve attention. Today’s post focuses on the questions to ask before you dive into a website project. A custom website requires resources (time, money, […]