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How to Balance AI and Human Connections in Social Media Marketing

digital marketing (Tag)

Here's a list of all posts in the digital marketing category.
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AI-Human connection

How to Balance AI and Human Connections in Social Media Marketing

In the ever-evolving landscape of digital marketing, social media has solidified itself as a key platform for engaging with audiences, promoting products and services, and establishing your brand presence. And with the recent surge of Artificial Intelligence (AI)-based tools, it’s tempting for businesses to turn to AI to streamline their social media marketing efforts. However, […]

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Cyber Monday Ecommerce

Mastering Black Friday and Cyber Monday: A Digital Marketer’s Guide

Black Friday and Cyber Monday are two of the most significant shopping events of the year and both offer digital marketers fantastic opportunities to boost sales. But thriving during this bustling shopping weekend requires planning and preparation. Let’s dive into the steps that digital marketers should take to prepare for these holiday season promotions.   […]

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cross-channel content marketing

Reaching Your Audience: How to Leverage Email and Social Media
in Cross-Channel Content Marketing

In the ever-evolving digital landscape, consumers are constantly bombarded with marketing messages. That’s why it’s so important to evaluate not only what you’re saying, but also what platforms you’re using. A well-executed cross-channel content marketing strategy is essential to engage your target audience and cut through the noise effectively.   What is Cross-Channel Content Marketing? […]

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Customer Journey Map

How to Create an Effective Customer Journey Map for Your Website

In the world of ecommerce, customers have greater power now than ever before. Consumers have an incredible amount of information at their fingertips and are able to compare products and services easily. But it can be hard for brands to know exactly what their customers are thinking or why they’re doing what they’re doing online […]

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Google Analytics GA4

GA4 – The Future of Analytics & How to Migrate

The future of analytics lies in Google Analytics 4 (GA4), which is a novel platform that adopts a distinct approach to data collection compared to Universal Analytics (UA). GA4 offers numerous advantages over UA, and it’s essential to migrate to the new platform because UA is sunsetting very soon (June 2023!). Here’s all that you […]

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Tracking Traditional Media with Google Analytics

How To Track Traditional Media In Google Analytics

As a marketer, you know how important it is to track your efforts. You need to know where leads are coming from so that you know what’s working — and what’s not. Most importantly, you need to be able to go to decision-makers with data-fueled recommendations for future campaigns. For digital marketing, this is a […]

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Content Marketing

Tips for Creating Content and Repurposing It Across Multiple Channels

It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]

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Website Call-To-Action Button

8 Quick Ways to Increase Conversions on Your Website

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

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Understand Your Marketing Plan

Why You Should Understand Your Marketing Before You Outsource

Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]

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Social Media Management

Outsourcing Social Media: Why It Pays…To Pay Someone Else

Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]

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Free Marketing Ideas

8 Ways To Keep Marketing Without A Budget

Finding cost-effective ways to market always makes good business sense. And especially in today’s environment, many companies have had to change the ways they operate, tightening budgets, and finding more creative ways to stay in front of customers. If this sounds familiar, here are 8 ways you can continue marketing without a budget.   #1 […]

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Knowledge Sharing through Content Marketing

3 Tips for Growing Your Business through Knowledge Sharing

How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]

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Social Media Best Practices

Social Media Best Practices for Growing Your Audience

When using social media for your business, start with prioritization. You can’t be everywhere at once and create quality content for every platform (especially if you’re just starting!). If you know your customer demographic, explore what social media platform is right for your business. Below we’ve outlined a few of the largest, most used social […]

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Marketing Lead Magnet

How to Grow Your Business with Lead Generation

All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]

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Automating Customer Service

Useful Tech Tools to Help Boost Customer Engagement

Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]

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Video Marketing

The Power of Video Marketing & Why You Need to Get Started

If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]

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Digital Marketing Consultant

3 Ways A Marketing Consultant Can Improve Your Results

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

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Keeping Up with Website Trends

How to Keep up with Industry Trends for Your Business

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

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Video Marketing Services

Online Viewing Habits Have Changed – Has Your Video Marketing Kept Up?

Online Video is more popular now than ever–not just for entertainment purposes, but as a vital source of information for professionals, all the way up to the executive level. A recent Forbes study showed: 80% of executives are watching more online video today than they were a year ago. 75% of executives watch work-related videos […]

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Black Friday Ecommerce Trends

Is Your Ecommerce Site On-Trend for Holiday Sales?

As we head into the busiest shopping days of the year, here’s a quick look at online sales trends, and some of the biggest drivers of holiday shopping decisions. Despite having names still rooted in one-day sales events, Black Friday and Cyber Monday are now weeks-long promotions that might as well apply to the entire […]

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Digital Marketing

How much should I spend on marketing?

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

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Branding Agency PixelPeople

Big Brands Need Small Agencies

Big brands need personalized attention, flexibility, and responsiveness to stay at the top of their game. But big agencies are built with processes of their own, and often have to rely on more turnkey solutions to stay profitable and keep shareholders happy. Here’s more about why big brands should send their most important work to small […]

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