May 15, 2024 | Digital Marketing
An email list is essential for engaging with potential customers and nurturing leads. However, the journey isn’t over once someone subscribes to your email list – it’s just the beginning! How you welcome and onboard new subscribers can significantly impact their perception of your brand and their likelihood of staying engaged. Let’s explore some best […]
Read MoreNovember 15, 2023 | Social Media Marketing (SMM)
In the ever-evolving landscape of digital marketing, social media has solidified itself as a key platform for engaging with audiences, promoting products and services, and establishing your brand presence. And with the recent surge of Artificial Intelligence (AI)-based tools, it’s tempting for businesses to turn to AI to streamline their social media marketing efforts. However, […]
Read MoreOctober 9, 2023 | Digital Marketing
Black Friday and Cyber Monday are two of the most significant shopping events of the year and both offer digital marketers fantastic opportunities to boost sales. But thriving during this bustling shopping weekend requires planning and preparation. Let’s dive into the steps that digital marketers should take to prepare for these holiday season promotions. […]
Read MoreJuly 19, 2023 | Digital Marketing
In the ever-evolving digital landscape, consumers are constantly bombarded with marketing messages. That’s why it’s so important to evaluate not only what you’re saying, but also what platforms you’re using. A well-executed cross-channel content marketing strategy is essential to engage your target audience and cut through the noise effectively. What is Cross-Channel Content Marketing? […]
Read MoreMay 17, 2023 | Ecommerce Web Development
In the world of ecommerce, customers have greater power now than ever before. Consumers have an incredible amount of information at their fingertips and are able to compare products and services easily. But it can be hard for brands to know exactly what their customers are thinking or why they’re doing what they’re doing online […]
Read MoreApril 19, 2023 | Digital Marketing
The future of analytics lies in Google Analytics 4 (GA4), which is a novel platform that adopts a distinct approach to data collection compared to Universal Analytics (UA). GA4 offers numerous advantages over UA, and it’s essential to migrate to the new platform because UA is sunsetting very soon (June 2023!). Here’s all that you […]
Read MoreJune 15, 2022 | Digital Marketing
As a marketer, you know how important it is to track your efforts. You need to know where leads are coming from so that you know what’s working — and what’s not. Most importantly, you need to be able to go to decision-makers with data-fueled recommendations for future campaigns. For digital marketing, this is a […]
Read MoreMay 18, 2022 | Digital Marketing
It takes time, effort, and creativity to create compelling content for your website and marketing channels, so it only makes sense to reuse that content in a myriad of ways so that it can have maximum exposure and impact. Re-using your content across various channels gives your audience options for receiving the information in the […]
Read MoreJuly 22, 2021 | Web Design & Development
Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]
Read MoreMay 26, 2021 | Digital Marketing
Today’s post is brought to you by Natalie Swan, Founder of the Client Attraction Plan of Action. Natalie is one of PixelPeople’s regular partners, and we stand behind her proven methods. We are providing this information purely as a resource for our clients; there are no affiliate fees involved. One of the biggest complaints small […]
Read MoreMarch 10, 2021 | Digital Marketing
Social media is a powerful tool for engaging your customers and prospects. But as any company that has taken the plunge and grown their followers knows, managing multiple social media accounts can quickly get unwieldy. While countless tools exist to help you automate and maintain your social media presence, there’s still a learning curve, a […]
Read MoreJune 15, 2020 | Digital Marketing
Finding cost-effective ways to market always makes good business sense. And especially in today’s environment, many companies have had to change the ways they operate, tightening budgets, and finding more creative ways to stay in front of customers. If this sounds familiar, here are 8 ways you can continue marketing without a budget. #1 […]
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