Digital Marketing

April 18, 2018  |  Digital Marketing

Pixel People has years of web development, design, and brand management experience, but our company is relatively new. We know what it’s like when you’re starting to build something meaningful to you. Today’s post differs from usual content on website effectiveness and brand marketing. We want to focus on resources for small businesses knowing that […]

March 12, 2018  |  Brand Development & Logo Design

Startup entrepreneurs often think that brand marketing is only for the big players in the industry. After all, when the word “brand” appears, it’s the common household names that first come to mind. But building your brand is important for small businesses, too, especially if you want to grow to become one of those household […]

January 8, 2018  |  WordPress Web Design & Development

PixelPeople works with many event-related companies and non-profits who hold sponsored events throughout the year. Whether you want to reward your sponsors with additional exposure through your website, or offer additional impressions to “premium” level sponsors, it’s really easy to add sponsor logos or banner ads to your WordPress website. Ideally, sponsored content will be […]

December 11, 2017  |  Digital Marketing

No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]

June 12, 2017  |  Content Development

Let’s be honest: Once you’ve invested so much time into your brand, your website, and your marketing materials, the ongoing need to generate content can feel like a chore. And if you’re churning it out, day after day, you may not be paying as much attention as you should to spelling, grammar, and punctuation. But […]

May 8, 2017  |  Digital Marketing

Online Video is more popular now than ever–not just for entertainment purposes, but as a vital source of information for professionals, all the way up to the executive level. A recent Forbes study showed: 80% of executives are watching more online video today than they were a year ago. 75% of executives watch work-related videos […]

April 3, 2017  |  Web Design & Development

The more things change, the more they stay the same… You’ve probably been hearing a lot about internet privacy laws lately. The topic has been a matter of debate for awhile now, with the legislative pendulum swinging back and forth–but with no real change as the result. During the Obama era, laws were passed that would […]

December 19, 2016  |  Digital Marketing

Email marketing is still a popular and effective way to reach your customers, but strategies do change over time. Here are three important trends to consider, when creating your campaigns for the coming year. Keep it Simple There’s no need to include multiple messages in one email. If you keep each email targeted to one […]

November 7, 2016  |  Web Design & Development

This is naturally one of the first questions people have when they’re looking to build a website for the first time, or looking to upgrade from an entry-level solution to a custom-built website made just for their business. And it’s difficult to find answers, because there are so many variables involved–from the website size, to […]

October 17, 2016  |  Digital Marketing

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

October 3, 2016  |  Brand Development & Logo Design

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

September 6, 2016  |  Google Workspace

PixelPeople strives to be the only resource you need for design, development, and marketing needs of all kinds. But let’s face it–we all have to know our strengths, and where to draw the line. We can help you be found in online searches, but we’re not going to build our own search engine. We can […]