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Pixel People has years of web development, design, and brand management experience, but our company is relatively new. We know what it’s like when you’re starting to build something meaningful to you. Today’s post differs from usual content on website effectiveness and brand marketing. We want to focus on resources for small businesses knowing that it’s an important part of our clients’ growth. How have you built your business so far, and what resources have you used? Good news, there are lots of tools to help small businesses succeed. By reading the below you should get new ideas to grow and support yourself as a business owner.
Visit Your Local Small Business Administration Office
The U.S. Small Business Administration provides valuable local resources for small businesses. Network at in-person events, visit the online learning center, or apply for a loan. Get creative about how you use these resources to connect with others. And be strategic about which in-person events you attend. Business owners attending a marketing event need help with marketing–if you offer marketing services, attend the event and share how you can help. Better yet, position yourself as an expert by actively engaging in conversation or offering to speak at the event. Speaking of knowledge sharing, the U.S. SBA also offers the SCORE mentorship program. It’s our next suggestion for you to consider.
Find a Mentor through SCORE
Mentorship offers personal and professional guidance from a trusted, experienced individual. A mentor doesn’t have to be in your professional field, but he or she should have relevant experience. With SCORE you can email qualified mentors, attend online workshops, or meet a mentor in-person. In general, mentors can provide a unique perspective relevant to your professional growth. They have experience and history you don’t, and can provide suggestions accordingly. The nature of your mentor/mentee relationship depends on your goals. Set expectations early to ensure you’re on the same page. Communicate what you want from the interaction and how you’d like to be supported.
Attend Local Meet-ups & Networking Events
While much of today’s business takes place online, be visible in your community and put a face to your business. Find local Chamber of Commerce events and search online for specific interest groups. Prepare before you attend events. If possible, look at the attendee list ahead of time and consider how you might help them. You’ll be able to better connect in person if you know your audience. Note who you met and what you discussed. After the event, follow up. Remind your new connection why they should care. This doesn’t need to be formal, but it ensures you don’t miss a potential opportunity.
Regardless of your business, you can learn a lot from local resources. Organizations and people are out there to help you succeed. Start by determining what you need and areas you’d like to improve. Do some research and determine what’s available to support your learning. Then, act on what makes sense based on your goals. It may be extra effort, but it’ll be worth it to better equip yourself and continue growing your business.
