Digital Marketing

April 10, 2019  |  Web Design & Development

Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]

December 12, 2018  |  Social Media Marketing (SMM)

When using social media for your business, start with prioritization. You can’t be everywhere at once and create quality content for every platform (especially if you’re just starting!). If you know your customer demographic, explore what social media platform is right for your business. Below we’ve outlined a few of the largest, most used social […]

October 17, 2018  |  Digital Marketing

All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]

October 3, 2018  |  Digital Marketing

Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]

September 19, 2018  |  Digital Marketing

If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]

September 6, 2018  |  Web Design & Development

Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]

August 21, 2018  |  Search Engine Optimization (SEO)

Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]

August 7, 2018  |  Brand Development & Logo Design

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

July 25, 2018  |  Digital Marketing

When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]

July 11, 2018  |  Social Media Marketing (SMM)

Entire businesses are built and run on social media. Because social tools are available for little or no cost, all businesses can leverage social to grow in meaningful ways. What is your current social media strategy? How do you organize your content & your team? What Key Performance Indicators (KPIs) are you tracking towards your […]

May 29, 2018  |  Digital Marketing

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

May 15, 2018  |  Digital Marketing

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]