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If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why you should pay attention to video, and how you can get the most out of the content you create.
Your Brand Strategy with Video
Video as a platform allows you to be more creative & dynamic with your branding and advertising. You can grab your audience’s attention to communicate your message quickly. You’re not limited to one page, one image, or one line of copy with a video ad. While videos used to be expensive & time-consuming to make, that’s no longer the case, making video more accessible to small businesses. Another powerful use of video for your brand is Live broadcast. This type of video marketing gives viewers an intimate and often unpolished look at their favorite brands. From behind-the-scenes looks, to in-the-moment conversations, live streaming provides authenticity. No matter how you decide to leverage video in your marketing, it can be easier and less expensive than you’d think.
Your Digital Marketing Strategy with Video
Millennials and Gen-Z have grown up in a digital world. They expect videos from brands they love. Video is not only engaging, but it offers companies the speed & flexibility of digital marketing. The numbers prove its success. In a 2018 survey by HubSpot, 81% of businesses say they use video as part of their strategy. 99% of businesses who already leverage video plan to continue. The focus on video by major social media sites also proves its growing popularity. Platforms continue launching new features, such as Facebook Live, Instagram Stories, IGTV, and Instagram Live.
Your Content Strategy with Video
Like your social media & blog strategy, you can integrate video into your overall content marketing plan. Brands use video as an easy way to get more out of the content they create because it can be amplified. For example, if you blog regularly to improve your website’s SEO, you can shoot a video for an online platform & transcribe it into a blog post. You can also repurpose shorter clips for the different platforms and promote your longer-form videos via live broadcasts. All your content should work together, and video is of growing importance to your overall strategy. Of course, you’ll want to test & learn what works best.
Video has become an integral part of digital marketing. Consider how you’d like to use the tool to create new opportunities for your business. It’s easy to create videos for your organic social media channels and to adjust based on data. The most important thing is to start somewhere. When businesses don’t have experience with a new marketing tool, it can be tempting to wait and see how the trend evolves. However, if you get going, you’ll begin to see how other brands are using it and understand best practices. Then, you’ll be better equipped to understand how it can work for you. As always, we’d love to answer any questions you have about using video as part of your digital marketing strategy.
