Here's a list of all posts in the Web Design & Development category.
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January 21, 2020
Utopia Solutions specializes in software test automation, performance testing, and software test outsourcing for companies across North America and Europe. Utopia had an existing website that performed well for them, but which no longer reflected their growth and their current branding. PixelPeople helped bring their site up-to-date with a front-end redesign that left their back-end […]
December 12, 2019
Whether you have a full WooCommerce retail store, or use a simple plugin to sell SaaS packages on your WordPress site, take note of these ecommerce trends we’re seeing for the coming year. Implementing some of these on your website can improve your customers’ experience and ultimately boost sales. Subscription-Based Models Vs. One-Off Purchases […]
October 16, 2019
Visual page builders like Elementor, Beaver Builder, Divi, Thrive and WPBakery have exploded in popularity over the past couple of years. Their drag-and-drop simplicity makes it easy for website owners and developers alike to create modern, sophisticated layouts without the need to learn any code. But there are some drawbacks to using page builders that […]
September 10, 2019
If you’re ready to launch a new website for your business, but aren’t sure where to start, one key consideration is whether to hire a web development agency. While it costs more to have a custom site created, the business outcome can be well worth the investment. But how can you tell which website development […]
August 7, 2019
Investing in your website can be a wonderful opportunity for your business. Much of today’s business takes place online, even outside of the purchase process, so your website and digital footprint deserve attention. Today’s post focuses on the questions to ask before you dive into a website project. A custom website requires resources (time, money, […]
April 22, 2019
The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with several locations throughout the Chicago area. They offer a large selection of mulch, soils, and aggregates, for both residential and commercial customers. Despite their offline success, the client previously had no way for customers to request quotes or order […]
April 10, 2019
Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]
February 14, 2019
If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]
November 15, 2018
December 6th is the latest targeted rollout date for WordPress 5.0, which includes the all-new Gutenberg editor. Gutenberg will provide radically new and different ways for WordPress website owners to edit and layout their page content–but it may create challenges for WordPress themes and plugins that are not ready for this major overhaul. What is […]
November 7, 2018
Your website is an ongoing project. It’s not a task to check off, but instead a tool to regularly optimize. If your website is difficult to navigate, not secure, or not optimized for SEO, then you’re not putting your best foot forward. Endless competition exists online, so be sure you keep up with industry standards […]
October 12, 2018
Performance Gear Systems (PGS) provides precision gear design, engineering, manufacturing, and QA services to clients around the world, in a wide variety of industries–from automotive, to household consumer products, to industrial applications. PGS has experienced tremendous growth over the past several years, and needed to update their website to reflect how their staff, their facilities, and their […]
September 6, 2018
Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]
August 21, 2018
Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]
June 26, 2018
In recent years, the gig economy has taken off. More people are finding online work opportunities to support themselves. As a result, do-it-yourself website platforms have become increasingly popular. While this may work for some, we want to highlight the benefits of custom website development. A custom website supports your business in a way that […]
June 15, 2018
The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, […]
May 3, 2018
You’ve decided to build a new website–congratulations! This is a big step toward growing your business and ensuring your customers have a positive experience with your brand. A decision that’s likely top-of-mind is what web platform to use. First, it’s important to outline your website’s primary use and goals. How visual will your site be? […]
April 3, 2018
Digital marketing is a must for small businesses to expand their reach and grow their market. This includes a strong social media presence, marketing strategy, and website. You know the importance of a digital footprint, but not all businesses take the time to build and maintain a top-notch user experience. Website user experience strongly affects […]
February 12, 2018
Despite the inconvenience, most people understand the need to regularly maintain their computers and other connected devices. Operating systems gets regular updates and patches; Anitvirus & firewall apps download new virus definitions and methods for defending against new types of threats. Your website is no different–the core platform needs regular updates, as do any other […]
January 22, 2018
Inspection Services, LLC (ISL) provides QA/QC inspection services and construction management services to some of the largest chemical, petrochemical, and oil & gas companies in the United States. After a recent acquisition, ISL approached PixelPeople about a website re-design to achieve better branding, clearer communication about their service offerings, and easier ways for end-users to contact […]
January 8, 2018
PixelPeople works with many event-related companies and non-profits who hold sponsored events throughout the year. Whether you want to reward your sponsors with additional exposure through your website, or offer additional impressions to “premium” level sponsors, it’s really easy to add sponsor logos or banner ads to your WordPress website. Ideally, sponsored content will be […]
December 11, 2017
No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]
November 6, 2017
WordPress is a great platform for any business that wants the quality and professionalism of custom design, a robust set of add-on features, and a comprehensive, easy-to-use content management system. And if your website requires special features or functionality, odds are that someone has already created a plugin that will help you add that feature […]
October 9, 2017
When working with non-profits and event management companies, one of the most common challenges we see is in managing the organization’s event calendars. Many times, fast-growing organizations have evolved around separate solutions for their internal calendars (e.g. Outlook), attendee calendar subscriptions (e.g. iCal or Google Calendar), and their website’s calendar (managed independently, through their CMS). […]
September 11, 2017
Chicago Area Breastfeeding Coalition (CABC) is a non-profit organization that promotes awareness and acceptance of breastfeeding through educational events and services, helping to improve infant and family health throughout the Chicago area. PixelPeople worked with CABC to re-design and re-build the site to provide easier access to information, help promote the organization’s events, and help […]
August 14, 2017
Have you ever clicked a button to submit a form and wondered…is anything happening? Did that work, or did I just lose all my info? That’s a classic example of inadequate design, and a scenario where a “microinteractions” can drastically improve the user experience. A microinteraction is a website element that gives instant, helpful feedback […]
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