content marketing (Tag)

September 19, 2018  |  Digital Marketing

If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]

July 11, 2018  |  Social Media Marketing (SMM)

Entire businesses are built and run on social media. Because social tools are available for little or no cost, all businesses can leverage social to grow in meaningful ways. What is your current social media strategy? How do you organize your content & your team? What Key Performance Indicators (KPIs) are you tracking towards your […]

June 12, 2017  |  Content Development

Let’s be honest: Once you’ve invested so much time into your brand, your website, and your marketing materials, the ongoing need to generate content can feel like a chore. And if you’re churning it out, day after day, you may not be paying as much attention as you should to spelling, grammar, and punctuation. But […]

May 8, 2017  |  Digital Marketing

Online Video is more popular now than ever–not just for entertainment purposes, but as a vital source of information for professionals, all the way up to the executive level. A recent Forbes study showed: 80% of executives are watching more online video today than they were a year ago. 75% of executives watch work-related videos […]

December 19, 2016  |  Digital Marketing

Email marketing is still a popular and effective way to reach your customers, but strategies do change over time. Here are three important trends to consider, when creating your campaigns for the coming year. Keep it Simple There’s no need to include multiple messages in one email. If you keep each email targeted to one […]

October 17, 2016  |  Digital Marketing

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

April 25, 2016  |  Web Design & Development

Google has always kept the details of its ranking algorithms under wraps, causing website owners and SEO gurus to speculate a bit about what to prioritize for optimal SEO results–and the algorithms change over time, to stay relevant, adding to the mystery. There are some obvious SEO steps that pay dividends when you want to […]