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Web Design & Development

Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Custom WordPress Theme Development

5 Reasons to Choose a Custom WordPress Theme for Your Business

When you’re building or updating a website for your business, you have a lot of options. From free website builders, to pre-built themes, to custom development, the options are almost infinite. “Cheap and easy” might be a good option for a hobby or personal website, but when it comes to your business, we believe that […]

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Website Call-To-Action Button

8 Quick Ways to Increase Conversions on Your Website

Whether your website niche is providing easy weeknight meal plans for busy parents or you’re building your own e-commerce giant, there are many easy and impactful ways to increase your conversion rate — that is, get visitors to stay on your site and take some desired action. If you want to experiment with ways to […]

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Web Design Trends

8 Trends in Web Design & User Experience For 2021

Life moves pretty fast, and one could argue that trends move even faster. Just like technology, what once was the latest and most attractive style in web design eventually becomes dated and out of touch. We’ve compiled a list of trends we’re watching in 2021 to ensure your website is optimized to create the best […]

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Website Security

Website Security Checklist – Is Your Website Secure?

Every day, websites are exposed to hackers, malware, and other security threats. It’s up to website and business owners to ensure their websites are secure in order to assure customers that their information is safe while visiting a website. If it’s been a minute since you did a website security health check, use this checklist […]

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wordpress themes

Custom WordPress Themes vs Pre-Built, Which Is Right For Your Business?

Times, they are a-changin’. After a whirlwind year, it seems like we’re finally starting to see a light at the end of the tunnel. Businesses are getting back to business, and here at PixelPeople we’re staying busy with requests for one of our core offerings: custom WordPress themes. If your business has changed in the […]

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Website Maintenance

Resolve To Maintain Your Website In 2021

Website maintenance is often an overlooked part of website ownership — especially for small businesses with a tight IT budget. But failing to maintain your site on a regular basis can lead to potentially serious problems for your business. If you’ve been lax about website maintenance, resolve to make 2021 the year you start keeping […]

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Google Webspace Partner

Best Virtual Tools For Businesses In 2021

While we’re all ready to slam the door on 2020, we know that everything didn’t magically go back to normal at the stroke of midnight on New Year’s Eve. Many businesses are still keeping employees remote, and many others have decided that virtual is the wave of the future, with no plans to return to […]

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Website Chatbot

Is Your Chatbot Helping – Or Frustrating – Your Customers?

Back in 2016, Gartner predicted that by 2020 people would be having more conversations with bots than with their spouses (yikes!). Whether that’s come to pass or not, the fact is that we are engaging with conversational artificial intelligence (AI) on a daily basis with our virtual assistants like Google, Siri, and Alexa. We ask them […]

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Responsive Website Design

2020 Best Practices For Responsive Mobile Website Design

2015 was the first time that mobile search exceeded desktop searches. Since then, we’ve watched the continued rise in smartphone ownership and mobile search. Whereas previously it might have been enough to have a website that’s simply accessible across all devices; now it’s a priority to create a website that’s truly mobile-first, performing well and […]

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SSL Security for Ecommerce Web Development

SSL Certificates 101: The Best Choices For Your Online Security

In the first half of 2019 alone, data breaches exposed 4.1 billion records. Website owners know that SSL certificates for online security are critical to protecting business and customer data from attackers, but knowing what exactly you need can be confusing. Let’s take a look at SSL certificates, why you need them, and an overview […]

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LaSalle St Website Design

Website Launch: LaSalle St. Securities Rebrand & Website

LaSalle St. Securities provides a suite of financial planning, investment advisory, and insurance services to a network of more than 200 independent reps and advisors throughout the country. They have been a well-respected name in their industry since 1974. LaSalle St.’s business had grown significantly since their last website update, more than six years prior. […]

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Website Audit

Improve Website Performance & Conversions With A Site Audit

In our last post, we took a look at how analytics can provide information about site performance. However, knowing what is happening becomes even more valuable when you gain insight as to why it is happening. For example, analytics may show a high bounce rate, and an audit may reveal the problem is due to […]

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