Posted April 15, 2020
In our last post, we took a look at how analytics can provide information about site performance. However, knowing what is happening becomes even more valuable when you gain insight as to why it is happening. For example, analytics may show a high bounce rate, and an audit may reveal the problem is due to slow load time. Likewise, low conversions on a landing page may be due to too many form fields.
This is precisely the type of stuff a website audit uncovers.
Before we take a look at some of the individual elements available from a site audit, bear in mind that the information is best viewed from a big picture perspective. Audits are a great way to better understand the overall user experience (commonly referred to as UX) your audience has when interacting with your site. The better the UX, the longer users will remain on your site, and the more conversions you will see.
Below are some of the elements of a site audit that should be reviewed to glean insight around user experience and the performance of your site.
Here are some of the audit issues discussed above, and how you can employ the results to improve website performance and conversions.
Used in tandem, website analytics and audits create valuable opportunities for site owners to make improvements for a more effective, user-friendly site that results in higher conversions.
PixelPeople offers professional website auditing services using a mix of software and real people to audit your site. Contact us for a detailed audit report and to-do list for web developers, designers, and content writers.
Tags: website audit, website optimization, website performance
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