February 14, 2019 | Web Design & Development
If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]
Read MoreOctober 12, 2018 | Web Design & Development
Performance Gear Systems (PGS) provides precision gear design, engineering, manufacturing, and QA services to clients around the world, in a wide variety of industries–from automotive, to household consumer products, to industrial applications. PGS has experienced tremendous growth over the past several years, and needed to update their website to reflect how their staff, their facilities, and their […]
Read MoreAugust 7, 2018 | Brand Development & Logo Design
A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]
Read MoreJune 26, 2018 | Web Design & Development
In recent years, the gig economy has taken off. More people are finding online work opportunities to support themselves. As a result, do-it-yourself website platforms have become increasingly popular. While this may work for some, we want to highlight the benefits of custom website development. A custom website supports your business in a way that […]
Read MoreApril 18, 2018 | Digital Marketing
Pixel People has years of web development, design, and brand management experience, but our company is relatively new. We know what it’s like when you’re starting to build something meaningful to you. Today’s post differs from usual content on website effectiveness and brand marketing. We want to focus on resources for small businesses knowing that […]
Read MoreFebruary 12, 2018 | Website Maintenance & Hosting
Despite the inconvenience, most people understand the need to regularly maintain their computers and other connected devices. Operating systems gets regular updates and patches; Anitvirus & firewall apps download new virus definitions and methods for defending against new types of threats. Your website is no different–the core platform needs regular updates, as do any other […]
Read MoreJanuary 22, 2018 | Web Design & Development
Inspection Services, LLC (ISL) provides QA/QC inspection services and construction management services to some of the largest chemical, petrochemical, and oil & gas companies in the United States. After a recent acquisition, ISL approached PixelPeople about a website re-design to achieve better branding, clearer communication about their service offerings, and easier ways for end-users to contact […]
Read MoreDecember 11, 2017 | Digital Marketing
No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]
Read MoreAugust 14, 2017 | Web Design & Development
Have you ever clicked a button to submit a form and wondered…is anything happening? Did that work, or did I just lose all my info? That’s a classic example of inadequate design, and a scenario where a “microinteractions” can drastically improve the user experience. A microinteraction is a website element that gives instant, helpful feedback […]
Read MoreApril 3, 2017 | Web Design & Development
The more things change, the more they stay the same… You’ve probably been hearing a lot about internet privacy laws lately. The topic has been a matter of debate for awhile now, with the legislative pendulum swinging back and forth–but with no real change as the result. During the Obama era, laws were passed that would […]
Read MoreMarch 6, 2017 | Ecommerce Web Development
Mega menus go beyond simple dropdowns, to provide more options and more advanced visual cues that help guide users through your site. They help to clearly differentiate navigation options with visual grouping–section titles, borders, colors, and images–like a mini-page within a page. Most people associate mega menus with mega sites like Amazon or eBay, but there are […]
Read MoreJanuary 9, 2017 | Web Design & Development
The new year is the perfect time to resolve to finish up the “little things” you’ve been putting off–the finishing touches that will help your business, help your site visitors, and protect the investment you’ve made in your website. If any of these to-dos are still unchecked after 2016, it’s time for action. Secure and […]
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