News

May 8, 2017  |  Digital Marketing

Online Video is more popular now than ever–not just for entertainment purposes, but as a vital source of information for professionals, all the way up to the executive level. A recent Forbes study showed: 80% of executives are watching more online video today than they were a year ago. 75% of executives watch work-related videos […]

April 3, 2017  |  Web Design & Development

The more things change, the more they stay the same… You’ve probably been hearing a lot about internet privacy laws lately. The topic has been a matter of debate for awhile now, with the legislative pendulum swinging back and forth–but with no real change as the result. During the Obama era, laws were passed that would […]

March 6, 2017  |  Ecommerce Web Development

Mega menus go beyond simple dropdowns, to provide more options and more advanced visual cues that help guide users through your site. They help to clearly differentiate navigation options with visual grouping–section titles, borders, colors, and images–like a mini-page within a page. Most people associate mega menus with mega sites like Amazon or eBay, but there are […]

February 6, 2017  |  WordPress Web Design & Development

WordPress is widely known as the most popular, flexible, and robust content management system (CMS) on the web. It currently accounts for 39% of the CMS market (more than 4x the share of its nearest competitor) and more than 25% of ALL websites. Maybe lesser-known among everyday users is that WordPress is also hugely popular […]

January 9, 2017  |  Web Design & Development

The new year is the perfect time to resolve to finish up the “little things” you’ve been putting off–the finishing touches that will help your business, help your site visitors, and protect the investment you’ve made in your website. If any of these to-dos are still unchecked after 2016, it’s time for action. Secure and […]

December 19, 2016  |  Digital Marketing

Email marketing is still a popular and effective way to reach your customers, but strategies do change over time. Here are three important trends to consider, when creating your campaigns for the coming year. Keep it Simple There’s no need to include multiple messages in one email. If you keep each email targeted to one […]

December 5, 2016  |  Web Design & Development

SSL is the secure protocol used to protect sensitive information on the web. You know you’re protected when you see the green-colored lock in the address bar, followed by HTTPS (instead of simply HTTP). In the past, SSL was seen as a requirement only for ecommerce transactions and forms that handle sensitive information. But more […]

November 21, 2016  |  Ecommerce Web Development

As we head into the busiest shopping days of the year, here’s a quick look at online sales trends, and some of the biggest drivers of holiday shopping decisions. Despite having names still rooted in one-day sales events, Black Friday and Cyber Monday are now weeks-long promotions that might as well apply to the entire […]

November 7, 2016  |  Web Design & Development

This is naturally one of the first questions people have when they’re looking to build a website for the first time, or looking to upgrade from an entry-level solution to a custom-built website made just for their business. And it’s difficult to find answers, because there are so many variables involved–from the website size, to […]

October 17, 2016  |  Digital Marketing

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

October 3, 2016  |  Brand Development & Logo Design

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

September 19, 2016  |  Web Design & Development

Crisis Center for South Suburbia (CCSS) provides support services for victims of domestic abuse and helps raise awareness of domestic abuse issues through education and community events. PixelPeople joined forces with a team of professional project managers, marketers, and copy writers who donated their time through the Taproot Foundation to create a new website for […]