News

September 6, 2018  |  Web Design & Development

Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]

August 21, 2018  |  Search Engine Optimization (SEO)

Optimizing your website’s SEO is powerful for many reasons. Any business can influence its organic (unpaid) search engine visibility based on audience searches and website content. While SEO may feel complex, you should not ignore it as part of your marketing strategy. With marketing, you put a message out that hopefully reaches your target audience–but […]

August 7, 2018  |  Brand Development & Logo Design

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

July 25, 2018  |  Digital Marketing

When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]

July 11, 2018  |  Social Media Marketing (SMM)

Entire businesses are built and run on social media. Because social tools are available for little or no cost, all businesses can leverage social to grow in meaningful ways. What is your current social media strategy? How do you organize your content & your team? What Key Performance Indicators (KPIs) are you tracking towards your […]

June 26, 2018  |  Web Design & Development

In recent years, the gig economy has taken off. More people are finding online work opportunities to support themselves. As a result, do-it-yourself website platforms have become increasingly popular. While this may work for some, we want to highlight the benefits of custom website development. A custom website supports your business in a way that […]

June 15, 2018  |  Web Design & Development

The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, […]

May 29, 2018  |  Digital Marketing

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

May 15, 2018  |  Digital Marketing

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

May 3, 2018  |  WordPress Web Design & Development

You’ve decided to build a new website–congratulations! This is a big step toward growing your business and ensuring your customers have a positive experience with your brand. A decision that’s likely top-of-mind is what web platform to use. First, it’s important to outline your website’s primary use and goals. How visual will your site be? […]

April 18, 2018  |  Digital Marketing

Pixel People has years of web development, design, and brand management experience, but our company is relatively new. We know what it’s like when you’re starting to build something meaningful to you. Today’s post differs from usual content on website effectiveness and brand marketing. We want to focus on resources for small businesses knowing that […]

April 3, 2018  |  Web Design & Development

Digital marketing is a must for small businesses to expand their reach and grow their market. This includes a strong social media presence, marketing strategy, and website. You know the importance of a digital footprint, but not all businesses take the time to build and maintain a top-notch user experience. Website user experience strongly affects […]