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Website development, ecommerce, digital marketing, and optimization insights designed to help your organization continue doing more with its website.

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Black Friday Ecommerce Trends

Is Your Ecommerce Site On-Trend for Holiday Sales?

As we head into the busiest shopping days of the year, here’s a quick look at online sales trends, and some of the biggest drivers of holiday shopping decisions. Despite having names still rooted in one-day sales events, Black Friday and Cyber Monday are now weeks-long promotions that might as well apply to the entire […]

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How much does a website cost?

How Much Does A Website Cost?

This is naturally one of the first questions people have when they’re looking to build a website for the first time, or looking to upgrade from an entry-level solution to a custom-built website made just for their business. And it’s difficult to find answers, because there are so many variables involved–from the website size, to […]

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Digital Marketing

How much should I spend on marketing?

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

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Trademark Your Brand

Is Your Brand Trademarkable?

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

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Website Redesign for Crisis Center for South Suburbia

Website Launch: Crisis Center for South Suburbia

Crisis Center for South Suburbia (CCSS) provides support services for victims of domestic abuse and helps raise awareness of domestic abuse issues through education and community events. PixelPeople joined forces with a team of professional project managers, marketers, and copy writers who donated their time through the Taproot Foundation to create a new website for […]

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Google Partner - Google Apps For Work

Your Partner for All-Things-Google

PixelPeople strives to be the only resource you need for design, development, and marketing needs of all kinds. But let’s face it–we all have to know our strengths, and where to draw the line. We can help you be found in online searches, but we’re not going to build our own search engine. We can […]

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Custom WordPress Plugins

Add Advanced Features with Custom WordPress Plugins and Shortcodes

Despite the robust editing capabilities built in to WordPress’ native editor, there may be times when you want to add special styling or functionality to your page, beyond what the editor offers. Fortunately, WordPress also has a massive library of free (or at least inexpensive) plugins available–odds are, someone else has already faced the same […]

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SSL Security for Ecommerce Web Development

Free SSL Security – Too Good To Be True?

SSL security is what provides the “s” in HTTPS, and the little green padlock in your address bar, signaling that you’re on an encrypted connection and it’s safe to provide sensitive information. Many services now offer free or “flexible” SSL services for your website. Is it too good to be true? Well, yes and no…it […]

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Multilingual Web Development

Multilingual Websites Made Easy

If your website needs to support users across multiple languages, there are plenty of solutions out there. But not all solutions are equal. Services like Google Translate are quick, easy and free to add to your site – but the translation quality is far from perfect. Misinterpreted information can be confusing to end users, and can […]

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Web Development Standards

Does Your “Simple” Website Stack Up To These Modern Standards?

I’ve spent much of my career working with small businesses and startups, and I’ve lost many bids to the “fast,” “cheap,” and “simple” website solutions that are offered online–projects that don’t even require human interaction from the vendor side, because there’s no real thought or customization to them. They’re geared more towards keeping you on a […]

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Branding Agency PixelPeople

Big Brands Need Small Agencies

Big brands need personalized attention, flexibility, and responsiveness to stay at the top of their game. But big agencies are built with processes of their own, and often have to rely on more turnkey solutions to stay profitable and keep shareholders happy. Here’s more about why big brands should send their most important work to small […]

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WordPress Web Development

Essential WordPress Plugins

One of the biggest advantages of a website powered by WordPress is the massive amount of plugins available to optimize it, extend its features, and keep it secure–and many of the best plugins are free, like WordPress itself. Last week we listed some essential security plugins that can help protect your site. Now for the bells and […]

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