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See how a strategic Google Ads campaign helped one of our clients land a six-figure deal—just weeks after launching.
Background: A Quiet Industry Leader Looking for Big Results
A well-established company in the construction services sector approached us with a clear challenge: they had a solid reputation, high-quality offerings, and a strong team—but their digital presence wasn’t generating the kind of leads they needed to grow.
They wanted to bring in higher-value opportunities, especially from regions they hadn’t reached before. With a niche product line and long sales cycles, they needed a focused approach to get in front of decision-makers at just the right time.
Objective: Use Google Ads to Land High-Value Leads
The primary goal was to attract qualified leads for their specialized equipment and services. They weren’t looking for volume—they were looking for value. Our task was to design a paid search strategy that would engage the right prospects, drive inquiries, and ultimately deliver ROI.
Strategy: Precision Targeting + Conversion-Focused UX
Keyword Research + Campaign Structure
We started by identifying high-intent search terms tied to their niche services. Using this data, we launched tightly themed Google Ads campaigns focused on:
- High-value keywords
- Specific geographic markets
- Ad extensions like service categories, location info, and contact CTAs
Custom Landing Pages
To complement the ads, we built landing pages that spoke directly to the needs of their buyers. These pages featured:
- Clear, benefits-driven headlines and professional visuals
- Trust-building copy that highlighted the client as a go-to expert
- Direct calls-to-action like “Request a Quote” or “Talk to a Specialist”
- Ongoing A/B testing to refine messaging and design
Tracking & Optimization
From the start, we implemented robust conversion tracking through Google Analytics, so we could:
- Monitor keyword performance, click-through rates, and form submissions
- Reallocate ad spend to top-performing campaigns
- Launch remarketing ads to re-engage interested leads who hadn’t yet converted
The Outcome: A Six-Figure Conversion—and Proof of Concept
Just weeks after launch, the campaign delivered a massive win: a single lead turned into a $100,000+ sale.
But that wasn’t the only success. The campaign also:
- Increased qualified traffic across key service areas
- Improved conversion rates through strategic page optimization
- Helped the client see the real, revenue-driven potential of paid search
This six-figure conversion wasn’t a fluke—it was the result of thoughtful targeting, seamless user experience, and smart follow-through. And it set the stage for future digital marketing investment with greater scale and return.
Let’s Build Something That Pays Off
If your business offers high-value services or equipment and needs to reach decision-makers online, we’d love to help. Contact PixelPeople to see how we can build a strategy that turns clicks into contracts.
