Microinteractions: Better Design for Better UX

Have you ever clicked a button to submit a form and wondered…is anything happening? Did that work, or did I just lose all my info? That’s a classic example of inadequate design, and a scenario where a “microinteractions” can drastically improve the user experience.

A microinteraction is a website element that gives instant, helpful feedback to a user, to facilitate a task and clarify what’s happening. So in the instance above, the “submit” button could change color, display a “processing” message or icon, and then confirm when the form submission is a success. It’s a relatively simple addition that raises your website’s UX to the next level.

Other types of microinteractions include, tooltips, rollover icons, and clickable dialogue bubbles that appear when the user highlights text on your site. Any helpful feedback that you provide to help users complete a task on your site will increase engagement, reduce frustration, and ultimately lead to a higher conversion rate.

And best of all, if you have a WordPress website, there are several plugins that allow you to instantly add micro interactions without any design or coding knowledge.

If you’re interested in adding micro interactions to your WordPress website, we encourage you to check out the plugins below–they’re all rated 4 stars or higher.

• Simple Tooltips – Easily add tooltips to your site
• Animate It! – Add CSS3 animations to your content
• Amazing Hover Effects – Choose from a collection of CSS3 hover effects
• Highlight and Share – Allow users to easily highlight and share your content via social media
• I Recommend This – Allow users to easily like or share posts directly from your website

If you have questions about this topic, or want help getting started, don’t hesitate to reach out to us. We’re always happy to help.

Tags: custom web design, custom wordpress web design, graphic design, web design, wordpress website design