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The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, but we are familiar with why data and web security are necessary for a successful and safe business. What have you done to work towards GDPR compliance? Or, are you just getting started? Below is a quick overview of the importance of data protection, as well as GDPR basics and resources. If you haven’t spent time familiarizing yourself, now is a great time to start.
Why Data Protection Matters
All businesses should aim to be reliable and dedicated to customer safety. Businesses that collect, store, and use customer data are no different — and they are the norm today. Customers should feel confident that businesses keep their data safe. Regardless of product, service, or industry, consumers will avoid untrustworthy businesses. More often, we hear stories of international brands misusing customer information. So, businesses that protect customer data have an opportunity to stand out as examples. Do better for your customers and consider how it helps you in the long run. Give people confidence in your business practices. You’ll have better customer relations, likely leading to positive business results.
GDPR — The Basics
GDPR is applicable to any business offering goods or services to, or collecting data on, people located in the EU. At its core, GDPR is meant to protect individual data and ensure consumers know when, how, and why their data is used. It also allows people to “delete” their data when desired. Companies that do not comply face huge penalties, regardless of location. Some believe that the law applies to EU citizens who are living or visiting other countries. Others have interpreted the law to apply to U.S. citizens and other non-EU citizens while they are in the EU. All businesses should feel compelled to comply, due to varying interpretations and data safety as a best practice. Businesses should see this as an opportunity to do better. It’s not about the penalties, it’s about working towards a safer online world.
Create Your Action Plan
If you haven’t reached GDPR compliance, now is the time. Audit your current data & security systems. How do you retain customer data? What is your process for removing customer data promptly if requested? Also, how do you guarantee data you store is accurate and relevant? For example, if you maintain email marketing lists, what’s your process to keep people on the list who want to hear from you and remove those who don’t? No one likes to be blasted with irrelevant, annoying email campaigns. Clean & updated data lists ensure you reach customers who find your content valuable, creating a better experience. It also helps your business with an improved IP reputation.
GDPR covers a lot on personal data protection and may be overwhelming to small businesses. Resources are available to help you understand GDPR compliance, such as this website audit tool. If you’re on WordPress, there are several plugins that can support you in becoming GDPR compliant. PixelPeople can answer your questions and support your data security best practices. Reach out to us to discuss your needs & learn more.
