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Web design and development news plus digital marketing tips to help you continue doing more with your website.

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Website Hosting

How to Choose the Right Hosting Platform (And Keep Your Website Running Smoothly)

Whether you’re launching your first site or reevaluating your existing provider, choosing the right hosting platform is one of the most important decisions you can make for your website. But it doesn’t stop there – maintaining your site is what keeps it secure, fast, and functional. In this post, we’ll explore the key things to […]

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Award Winning Web Design for Wana Brands Foundation Nonprofit

Wana Brands Foundation Website Wins Web Excellence Award

PixelPeople is proud to share that the Wana Brands Foundation website has been honored by the Web Excellence Awards, winning in the Nonprofit category. This international recognition celebrates exceptional digital work across a variety of industries—and we’re thrilled to be in such great company. The Web Excellence Awards recognize outstanding innovation, creativity, and technical achievement […]

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Google Ads Revenue

How Paid Search & Smart Landing Pages Secured a $100K+ Conversion

See how a strategic Google Ads campaign helped one of our clients land a six-figure deal—just weeks after launching. Background: A Quiet Industry Leader Looking for Big Results A well-established company in the construction services sector approached us with a clear challenge: they had a solid reputation, high-quality offerings, and a strong team—but their digital […]

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Ecommerce - Add to Cart

How to Build an Ecommerce Website That Converts

Since the rise of digital-first shopping behaviors, an optimized website can mean the difference between thriving and surviving in a competitive online market. Among the many platforms available, WooCommerce stands out as a leading choice for businesses of all sizes due to its flexibility, scalability, and seamless integration with WordPress. A WooCommerce-powered website delivers a […]

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Social Media Platforms for Business 2025

Which Social Media Platforms Should Your Business Use in 2025?

This year many businesses have been reevaluating the social media platforms they’re using to tell their story and engage with their audiences. PixelPeople recently decided to leave X for Bluesky, where we felt we might get more of the original “Twitter” experience and have more genuine interactions with others, rather than having curated content pushed […]

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Social Media Icons

Social Media and Building Brand Loyalty: Strategies for Success in 2025

Social media has become a cornerstone for businesses building and maintaining brand loyalty. In 2025, the importance of social media in fostering strong, lasting relationships with customers has only grown. With billions of users across platforms like Instagram, Facebook, Threads, and TikTok, businesses have unprecedented opportunities to connect with their audiences, engage them in meaningful […]

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API Website Integration

How to Integrate Third-Party APIs for Enhanced Functionality in 2025

Whether building a new website or enhancing an existing one, Application Programming Interfaces (APIs) allow you to leverage external data, services, and functionalities to create a richer, more seamless user experience. In 2025, the trend toward API integration continues to grow, with technological advancements making it easier and more effective than ever. Understanding Third-Party APIs […]

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Web Design Dark Mode

The Impact of Dark Mode on Web Design: Trends and Best Practices for 2025

In recent years, dark mode has become more than just a trend. It’s a design movement that continues to influence how websites and applications are built. As we move towards 2025, dark mode is no longer a novelty but a standard option for users across devices and platforms. With its sleek appearance and potential benefits […]

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Website Launch: Wana Brands Foundation

Website Launch: Wana Brands Foundation

Wana Brands Foundation is committed to promoting well-being, advancing equity, and building sustainable communities through a wide range of impactful initiatives. Since 2021, the Foundation has collaborated with over 150 partner organizations and contributed more than $6 million to drive meaningful, lasting change in communities worldwide. The Foundation began its journey with a simple, effective […]

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Tooltip

The Role of Microcopy on a Website and How to Use It Effectively

In today’s modern age, where attention spans are fleeting and competition is fierce, website elements need to work hard to engage, inform, and convert visitors. Among these elements, microcopy is one of the most powerful yet often overlooked. This tiny text – phrases, labels, instructions, and calls to action – is critical in guiding users […]

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Ecommerce - Add to Cart

Create A More Compelling Ecommerce User Experience With WooCommerce

User experience (UX) is a critical factor that can make or break your online store. A seamless and enjoyable shopping experience attracts customers, fosters brand loyalty, increases conversion rates, and grows sales. WooCommerce, a popular ecommerce plugin for WordPress, offers countless features and extensions to enhance your store’s UX. Let’s explore critical strategies and use […]

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Social Media Icons

Best Practices for Integrating Social Media with Your Website

Integrating social media with your website is not just an option but a necessity. Social media platforms are powerful tools for driving traffic, engaging with customers, and enhancing your brand’s online presence. By effectively integrating social media with your website, you can create a seamless user experience that encourages interaction and fosters brand loyalty. Here […]

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