Posted October 6, 2021
The 2021 holiday season is fast approaching and with it, good tidings after a year and a half of unprecedented challenges and economic uncertainty. Among all the other new normals we’ve adopted this year is the love of online shopping, and the trend is only expected to grow. If the vast number of online shoppers (63% of all consumers to be exact) is any indication of the upcoming holiday shopping season, it’s going to be a record-breaking year for e-commerce and online sales. In fact, forecasts expect retail e-commerce holiday sales to increase 11% over last year to a staggering $206.8 billion.
That means it’s more important than ever to ensure your website is primed for an influx of eager buyers.
In addition to the many website features that keep customers coming back for more – an immersive shopping experience, site speed, user-friendly navigation, and a seamless checkout process – there are several other practical ways to get your website holiday-ready before customers come dashing through the snow.
It’s never too early to plan ahead for a streamlined customer experience during the holiday season. With PixelPeople, you can enlist the help of an experienced, dependable team of experts to perform a site audit and security check and help you develop an engaging marketing and retention strategy for your holiday marketing. Contact us today to learn how we can help you get your website holiday-ready.
Want more tips to improve your customers’ experience on your site during the holidays? Review last year’s tips for still-relevant and easily-applicable suggestions.
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