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PixelPeople recently partnered with Boom Ball, a new live sports entertainment brand, to launch their official website ahead of the inaugural 2026 tour. Aimed at families and entertainment seekers, Boom Ball delivers a fast-paced, high-energy experience designed to appeal even to fans who may not typically attend traditional baseball games.
With a public launch deadline approaching quickly, Boom Ball needed a site that could clearly explain the concept, promote upcoming game locations, and support early fan engagement—without overbuilding at this early stage.
The Challenge
As a brand-new concept, Boom Ball faced a dual challenge: educating first-time visitors while also driving action.
The website needed to:
- Clearly explain how the game works and what fans can expect
- Highlight upcoming tour locations for the 2026 season
- Connect visitors to ticketing and merchandise
- Launch quickly to align with the brand’s public debut
- Remain easy to manage as the tour expands
Because the site was part of a fast rollout, flexibility and clarity were critical—both for fans and for the internal team managing content.
The Solution
PixelPeople designed and developed a streamlined, custom WordPress website focused on clarity, performance, and scalability.
The site is structured to guide visitors through:
- A clear explanation of the Boom Ball game format
- What makes the experience fun and accessible for families
- Announcements and updates for upcoming tour stops
- Direct pathways to tickets and merchandise
To support ongoing updates, the site uses an ACF Flexible Content layout that allows the Boom Ball team to easily add, remove, or rearrange content sections without developer involvement. This approach keeps the site lightweight while making it simple to evolve as the tour grows.
For ecommerce, PixelPeople implemented a WooCommerce-powered merch shop fully integrated with Printful for on-demand fulfillment. This setup allows Boom Ball to sell branded merchandise without managing inventory or shipping logistics.
Ticket sales are handled through a third-party ticketing platform, with seamless links from the site to keep the user experience focused and friction-free.
The result is a launch-ready website that explains a new sports concept, supports ecommerce and ticket sales, and provides a flexible foundation for future expansion—all delivered on a tight timeline to meet the brand’s launch deadline.
We encourage you to visit the new site and check out Boom Ball at boomballtour.com.
At PixelPeople, we specialize in custom website design and development, tailored ecommerce solutions, and a full suite of digital marketing solutions to promote and grow your business. Ready to elevate your online presence? Contact us today for expert advice and a free estimate for your next project—we’re here to help your business thrive online.
