Website development, ecommerce, digital marketing, and optimization insights designed to help your organization continue doing more with its website.
September 9, 2026 | WooCommerce Web Development
Many businesses invest heavily in driving traffic to their websites through SEO, paid advertising, email marketing, and social media. But traffic is only part of the equation. If visitors aren’t taking action once they arrive, marketing dollars are being wasted. That’s why conversion audits have become one of the most valuable tools for businesses looking […]
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August 26, 2026 | WordPress Web Design & Development
PixelPeople is excited to share that the Boom Ball website has received a Gold Award in the 2026 dotCOMM Awards, recognizing excellence in digital communication and creative web design. Boom Ball is a new live sports entertainment experience built around a fast-paced, high-energy take on baseball. Ahead of its inaugural 2026 tour, PixelPeople partnered with […]
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August 12, 2026 | Web Design & Development
Many businesses assume declining conversions, high bounce rates, or low engagement are signs that their website needs a complete redesign. In reality, the issue is often much simpler. Your website may be functioning perfectly. The real problem is that visitors can’t easily find what they’re looking for. When users struggle to navigate your site, locate […]
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February 11, 2026 | Ecommerce Web Development
Selling online has never been more accessible, but the number of choices can feel overwhelming. Between running your own website and joining marketplaces like Amazon, Etsy, or social commerce platforms, it can be tough to know which path sets your business up for the strongest long-term growth. The truth is that both options have advantages, […]
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January 16, 2026 | WordPress Web Design & Development
PixelPeople recently partnered with Boom Ball, a new live sports entertainment brand, to launch their official website ahead of the inaugural 2026 tour. Aimed at families and entertainment seekers, Boom Ball delivers a fast-paced, high-energy experience designed to appeal even to fans who may not typically attend traditional baseball games. With a public launch deadline […]
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October 9, 2025 | Ecommerce Web Development
The holidays are almost upon us, and they bring a wave of shoppers eager to browse, click, and make purchases. But before the rush begins, it’s crucial to ask: is your website ready to handle the surge? From fast load times to seamless checkout flows, every second and every click matters. Here’s a checklist to […]
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August 15, 2025 | Web Design & Development
When you’re choosing an e-commerce platform, it can feel like you’re stuck between two giants: WooCommerce and Shopify. Both offer powerful tools to build and grow your online store – but dig a little deeper, and some pretty important differences start to show up, especially when it comes to cost, customization, and ownership of your […]
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April 9, 2025 | Ecommerce Web Development
Since the rise of digital-first shopping behaviors, an optimized website can mean the difference between thriving and surviving in a competitive online market. Among the many platforms available, WooCommerce stands out as a leading choice for businesses of all sizes due to its flexibility, scalability, and seamless integration with WordPress. A WooCommerce-powered website delivers a […]
Read MoreOctober 16, 2024 | Ecommerce Web Development
User experience (UX) is a critical factor that can make or break your online store. A seamless and enjoyable shopping experience attracts customers, fosters brand loyalty, increases conversion rates, and grows sales. WooCommerce, a popular ecommerce plugin for WordPress, offers countless features and extensions to enhance your store’s UX. Let’s explore critical strategies and use […]
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May 1, 2024 | WooCommerce Web Development
The Mulch Center is a leading manufacturer and provider of premium landscaping materials and soil products, with multiple locations throughout the Chicago area. They offer a wide selection of mulches, soils, and aggregates, for both residential and commercial customers. The Mulch Center’s very first ecommerce website was launched by PixelPeople back in 2019, and successfully […]
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April 17, 2024 | WooCommerce Web Development
It’s essential for businesses to stay ahead of the curve, especially when running an eCommerce business. The WooCommerce platform, powered by WordPress, is a favorite among online business owners and is constantly evolving to redefine the online shopping experience. In this article, we will delve into the top five WooCommerce trends for 2024 and learn […]
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August 16, 2023 | WooCommerce Web Development
Created in 2011, WooCommerce is an open-source eCommerce plugin that directly integrates with WordPress. It was created to give businesses of any size flexibility and advanced features for online sales and has become one of the most well-known (and used) products in eCommerce. Benefits of WooCommerce WooCommerce is known for being exceptionally powerful and customizable, […]
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