Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

YOUR WEBSITE MUST BE FOUND TO BE EFFECTIVE

SEO & SEM trends change almost as often as Google’s algorithms, but the fundamentals of good search marketing endure:

Build your website to load fast, to be mobile friendly, to have a simple user-friendly structure, and to be free of errors.
Research the best keywords for reaching your audience and create lots of helpful, keyword-rich content based on those topics. Don’t forget to tag your pages and images properly!
Use links to become a connected and integral part of your industry’s online ecosystem. Post about your topics on social media and link back to your blog. Use your blog to create internal links to other valuable, supporting information on your site. And be sure that you’re linking to other helpful online resources, while encouraging industry-related sites to link back to you.

Dedicating a few hours every month to each of these tasks can make a world of difference. And, of course, if you ever feel like you’ve mastered these three components, there are hundreds of other ways to incrementally improve your site’s visibility.

You can find more about our search-related services, below. If you’ve been neglecting the SEO aspects of your site, or if you’ve been reluctant to try SEM, get in touch and let’s discuss the possibilities for your website.

SEARCH ENGINE OPTIMIZATION (SEO)

We don’t offer gimmicks or magic—it takes research, testing, and ongoing work to build a strong Google ranking. Your Search Engine Optimization (SEO) efforts should be a natural extension of your content creation process, and we’ll make sure you’re going about it the right way. We offer monthly SEO maintenance and reporting, starting with just a handful of hours each month.

SEARCH ENGINE MARKETING (SEM)

For faster results, many companies turn to paid (pay-per-click), or search engine marketing (SEM). Pay-per-click channels like Google Ads can bring you increased visibility literally overnight. But if you’re not careful, you can attract lots of unqualified and expensive clicks that will never convert into sales. Let one of our SEM professionals refine your campaign and its focus, to increase your ROI.