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Why You Should Never Underestimate User Experience

website development

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User Experience

Why You Should Never Underestimate User Experience

Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]

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Website Redesign

Expert Advice for a Powerful Website Revamp

If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]

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Website Optimization

5 Practical Suggestions to Strengthen Your Website & Data

Your website is an ongoing project. It’s not a task to check off, but instead a tool to regularly optimize. If your website is difficult to navigate, not secure, or not optimized for SEO, then you’re not putting your best foot forward. Endless competition exists online, so be sure you keep up with industry standards […]

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GDPR

Why You Should Care About GDPR

The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, […]

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Keeping Up with Industry Trends

How to Keep up with Industry Trends for Your Business

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

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Website User Experience

3 Best Practices to Elevate User Experience

Digital marketing is a must for small businesses to expand their reach and grow their market. This includes a strong social media presence, marketing strategy, and website. You know the importance of a digital footprint, but not all businesses take the time to build and maintain a top-notch user experience. Website user experience strongly affects […]

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Internet Privacy Rules

What the “New” Internet Privacy Ruling Means to You

The more things change, the more they stay the same… You’ve probably been hearing a lot about internet privacy laws lately. The topic has been a matter of debate for awhile now, with the legislative pendulum swinging back and forth–but with no real change as the result. During the Obama era, laws were passed that would […]

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Website SSL Security

2017 Is Your Deadline For Adding SSL

SSL is the secure protocol used to protect sensitive information on the web. You know you’re protected when you see the green-colored lock in the address bar, followed by HTTPS (instead of simply HTTP). In the past, SSL was seen as a requirement only for ecommerce transactions and forms that handle sensitive information. But more […]

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SSL Security for Ecommerce Web Development

Free SSL Security – Too Good To Be True?

SSL security is what provides the “s” in HTTPS, and the little green padlock in your address bar, signaling that you’re on an encrypted connection and it’s safe to provide sensitive information. Many services now offer free or “flexible” SSL services for your website. Is it too good to be true? Well, yes and no…it […]

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Website Development Standards

Does Your “Simple” Website Stack Up To These Modern Standards?

I’ve spent much of my career working with small businesses and startups, and I’ve lost many bids to the “fast,” “cheap,” and “simple” website solutions that are offered online–projects that don’t even require human interaction from the vendor side, because there’s no real thought or customization to them. They’re geared more towards keeping you on a […]

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