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How to Stand Out from Competitors with Effective Digital Branding

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Brand Development Process

How to Stand Out from Competitors with Effective Digital Branding

Whether you have an established brand, want to rebrand or re-launch, or are starting from scratch, the branding process is just that—a process. Your brand is what immediately differentiates you from competitors, and as we’ve mentioned, your brand goes far beyond graphic design. When you’re making strategic brand updates, approach your project with intention. Below […]

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Graphic Design Services

How Strong Graphic Design Supports Business Growth

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

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Brand Development

The Importance of Brand Marketing to Entrepreneurs

Startup entrepreneurs often think that brand marketing is only for the big players in the industry. After all, when the word “brand” appears, it’s the common household names that first come to mind. But building your brand is important for small businesses, too, especially if you want to grow to become one of those household […]

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Brand Development

Is Your Brand Trademarkable?

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

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Branding Agency PixelPeople

Big Brands Need Small Agencies

Big brands need personalized attention, flexibility, and responsiveness to stay at the top of their game. But big agencies are built with processes of their own, and often have to rely on more turnkey solutions to stay profitable and keep shareholders happy. Here’s more about why big brands should send their most important work to small […]

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PixelPeople Website Design, Brand Development, and Digital Marketing Agency

Introducing PixelPeople – A New Digital Agency

PixelPeople, a new digital agency in Naperville, Illinois, launched this month, to serve fast-growing businesses and new startups throughout the Chicago area and across the country. The agency specializes in web design and development, helping new brands to establish a professional online presence. PixelPeople was founded by Steve Lovisa, who brings to the business his […]

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