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3 Tips for Growing Your Business through Knowledge Sharing

digital marketing

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Knowledge Sharing through Content Marketing

3 Tips for Growing Your Business through Knowledge Sharing

How often do you agree to buy a product or service from a business you know nothing about? Likely, it’s important for you to research, explore, and understand where your money is going before you buy. It’s no different for your potential customers. So one way for your business to connect with potential customers is […]

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Social Media Best Practices

Social Media Best Practices for Growing Your Audience

When using social media for your business, start with prioritization. You can’t be everywhere at once and create quality content for every platform (especially if you’re just starting!). If you know your customer demographic, explore what social media platform is right for your business. Below we’ve outlined a few of the largest, most used social […]

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Marketing Lead Magnet

How to Grow Your Business with Lead Generation

All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]

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Automating Customer Service

Useful Tech Tools to Help Boost Customer Engagement

Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]

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Video Marketing

The Power of Video Marketing & Why You Need to Get Started

If you haven’t already considered how to use video in your digital strategy, now is a good time to start. Major social media players continue to add features that highlight & promote video. Video clips are highly engaging for viewers and provide brands with exceptional new ways to get creative. Read our thoughts on why […]

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Digital Marketing Consultant

3 Ways A Marketing Consultant Can Improve Your Results

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

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Keeping Up with Industry Trends

How to Keep up with Industry Trends for Your Business

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

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Video Marketing

Online Viewing Habits Have Changed – Has Your Video Marketing Kept Up?

Online Video is more popular now than ever–not just for entertainment purposes, but as a vital source of information for professionals, all the way up to the executive level. A recent Forbes study showed: 80% of executives are watching more online video today than they were a year ago. 75% of executives watch work-related videos […]

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Black Friday Ecommerce Trends

Is Your Ecommerce Site On-Trend for Holiday Sales?

As we head into the busiest shopping days of the year, here’s a quick look at online sales trends, and some of the biggest drivers of holiday shopping decisions. Despite having names still rooted in one-day sales events, Black Friday and Cyber Monday are now weeks-long promotions that might as well apply to the entire […]

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Digital Marketing

How much should I spend on marketing?

Many businesses looking to hire an agency for the first time will quickly learn that there’s a wide spectrum of services–and associated costs–to choose from. But many haven’t given much thought to how much they should be spending on marketing. It’s common for a new client to come at the topic with an idea of […]

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