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When using social media for your business, start with prioritization. You can’t be everywhere at once and create quality content for every platform (especially if you’re just starting!). If you know your customer demographic, explore what social media platform is right for your business. Below we’ve outlined a few of the largest, most used social […]
All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]
As we head into the busiest shopping days of the year, here’s a quick look at online sales trends, and some of the biggest drivers of holiday shopping decisions. Despite having names still rooted in one-day sales events, Black Friday and Cyber Monday are now weeks-long promotions that might as well apply to the entire […]
Big brands need personalized attention, flexibility, and responsiveness to stay at the top of their game. But big agencies are built with processes of their own, and often have to rely on more turnkey solutions to stay profitable and keep shareholders happy. Here’s more about why big brands should send their most important work to small […]
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