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Why You Should Never Underestimate User Experience

custom website design

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User Experience

Why You Should Never Underestimate User Experience

Marketing is required to attract new customers and make people aware of your business. But what happens once a customer lands on your website? How much time have you spent evaluating the customer experience after he or she sees your marketing? When you don’t have processes, messaging, and clear next steps in place, your marketing […]

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Website Redesign

Expert Advice for a Powerful Website Revamp

If you’re scaling a successful business, you know that your website is never finished. It should be monitored, maintained, and optimized as your business grows. When updating your website, start by evaluating your brand, your business goals, and your functional needs. You don’t have to have all the answers (in fact – you likely won’t!). […]

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Performance Gear Systems Website Redesign

Website Launch: Performance Gear Systems

Performance Gear Systems (PGS) provides precision gear design, engineering, manufacturing, and QA services to clients around the world, in a wide variety of industries–from automotive, to household consumer products, to industrial applications. PGS has experienced tremendous growth over the past several years, and needed to update their website to reflect how their staff, their facilities, and their […]

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Graphic Design Services

How Strong Graphic Design Supports Business Growth

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it — good design vs. design that leaves […]

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Custom Website Development

The Powerful Benefits of Custom Website Development

In recent years, the gig economy has taken off. More people are finding online work opportunities to support themselves. As a result, do-it-yourself website platforms have become increasingly popular. While this may work for some, we want to highlight the benefits of custom website development. A custom website supports your business in a way that […]

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Helping Small Businesses Grow

How to Build Your Business with Local Resources

Pixel People has years of web development, design, and brand management experience, but our company is relatively new. We know what it’s like when you’re starting to build something meaningful to you. Today’s post differs from usual content on website effectiveness and brand marketing. We want to focus on resources for small businesses knowing that […]

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Wordpress Website Maintenance

Are You Maintaining Your Website – or Waiting for Disaster?

Despite the inconvenience, most people understand the need to regularly maintain their computers and other connected devices. Operating systems gets regular updates and patches; Anitvirus & firewall apps download new virus definitions and methods for defending against new types of threats. Your website is no different–the core platform needs regular updates, as do any other […]

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Wordpress Website Design

Website Launch: Inspection Services, LLC

Inspection Services, LLC (ISL) provides QA/QC inspection services and construction management services to some of the largest chemical, petrochemical, and oil & gas companies in the United States. After a recent acquisition, ISL approached PixelPeople about a website re-design to achieve better branding, clearer communication about their service offerings, and easier ways for end-users to contact […]

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Simple Website Forms

Make Your Website Calls-To-Action More Effective With 3 Quick Questions

No one wants to make their website visitors jump through unnecessary hoops, but when your end-users are motivated to interact with you, you can usually add value to that interaction–for both you and your users–by asking just a few quick questions. Website content generation can be difficult and time-consuming. For that reason, many website owners […]

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Microinteractions to improve website design and UX

Microinteractions: Better Design for Better UX

Have you ever clicked a button to submit a form and wondered…is anything happening? Did that work, or did I just lose all my info? That’s a classic example of inadequate design, and a scenario where a “microinteractions” can drastically improve the user experience. A microinteraction is a website element that gives instant, helpful feedback […]

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