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How to Stand Out from Competitors with Effective Digital Branding

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Brand Development Process

How to Stand Out from Competitors with Effective Digital Branding

Whether you have an established brand, want to rebrand or re-launch, or are starting from scratch, the branding process is just that—a process. Your brand is what immediately differentiates you from competitors, and as we’ve mentioned, your brand goes far beyond graphic design. When you’re making strategic brand updates, approach your project with intention. Below […]

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Brand Development and Trademarks

The Value of Intellectual Property when Launching Your Business

When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]

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Brand Development

Is Your Brand Trademarkable?

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

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