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The Value of Intellectual Property when Launching Your Business

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Brand Development and Trademarks

The Value of Intellectual Property when Launching Your Business

When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]

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Brand Development

Is Your Brand Trademarkable?

Not every brand will apply for a registered trademark, but if you want to create a strong brand image that communicates your brand characteristics effectively and stands out in the marketplace, then looking at trademark requirements can be a good place to start. You probably (or at least hopefully) put some thought into your business […]

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