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How to Grow Your Business with Lead Generation

Business Growth

Here's a list of all posts in this category.

Marketing Lead Magnet

How to Grow Your Business with Lead Generation

All businesses want regular, qualified potential customers to keep their products or services top of mind. But it’s challenging to get in front of the right customers at the right time. When you identify an ideal customer, you don’t always have clarity about where they are in the purchasing process. Are they ready to buy […]

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Automating Customer Service

Useful Tech Tools to Help Boost Customer Engagement

Are you leveraging technology to enhance your customer engagement? Many tech resources are available that allow you to serve your customers better. Beyond service, these tools also inform your business decisions with data. How consumers interact with businesses have changed. People expect fast, customized communication more than ever. How have you changed your business practices […]

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Digital Marketing

Why You Need a Professional “Off-Site, In-House Creative Team”

Who’s leading the strategy, creative direction, and technical execution of your company’s marketing efforts? If you’re the owner of a small- to medium-sized startup business, odds are, it’s you. But have you stopped to consider your qualifications for the job? And are you honestly devoting as much time as you should to this crucial aspect […]

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Graphic Design Services

How Strong Graphic Design Supports Business Growth

A professional designer may seem like a luxury for a small business, but graphic design must be part of your overall strategy. Graphic design can either support your brand, or it can detract from the perception of what you offer. You know the difference when you see it – good design vs. design that leaves […]

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Brand Development and Trademarks

The Value of Intellectual Property when Launching Your Business

When establishing a new company, there are several steps you should take as part of the process. One of the most important pieces of building your business is creating a brand that connects with your customers. This requires considerable time, planning, and resources, so it’s important to know that what you build can be protected. […]

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GDPR

Why You Should Care About GDPR

The General Data Protection Regulation (GDPR) as set by European law requires businesses to do more to protect individuals’ data. The law began on May 25, 2018 and has strong implications for business owners everywhere. U.S. businesses and businesses outside the EU must comply regardless of size, or face large penalties. We’re not legal experts, […]

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Digital Marketing Consultant

3 Ways A Marketing Consultant Can Improve Your Results

You know the importance of marketing to grow your business. Whether it’s word of mouth, digital, social, or broadcast, you need to get the word out about what you offer. Marketing is especially difficult because there’s always more to learn, try, and do. How do you know what’s working or isn’t? Is your money well […]

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Keeping Up with Industry Trends

How to Keep up with Industry Trends for Your Business

As a business owner, it’s impossible to ignore the implications that trends in your industry have on your growth. And regardless of your business, you’re likely affected by trends in marketing and technology. Using a few basic strategies to stay in-the-know allows for continual learning opportunities that will benefit your business and help position you […]

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Helping Small Businesses Grow

How to Build Your Business with Local Resources

Pixel People has years of web development, design, and brand management experience, but our company is relatively new. We know what it’s like when you’re starting to build something meaningful to you. Today’s post differs from usual content on website effectiveness and brand marketing. We want to focus on resources for small businesses knowing that […]

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Brand Development

The Importance of Brand Marketing to Entrepreneurs

Startup entrepreneurs often think that brand marketing is only for the big players in the industry. After all, when the word “brand” appears, it’s the common household names that first come to mind. But building your brand is important for small businesses, too, especially if you want to grow to become one of those household […]

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